Digital Coordinator

2 days ago

Crowborough, United Kingdom Lloyd Recruitment Services Ltd Full time

Lloyd Recruitment Services are pleased to be working with a leading independent healthcare provider on the outskirts of Crowborough who are currently in search of a Digital Coordinator to join their team on a fulltime permanent basis.

This is an opportunity for a commercially minded person with significant experience in digital marketing. The right person will have a head for detail, a passion for data analytics, and the skill to produce meaningful reports. It would suit someone who hasa keen eye for cutting-edge technology, and a good understanding of what works and what doesn't in marketing platforms.

**What's in it for you?**
- **Salary £35,000 plus excellent company benefits**:

- **Hybrid working**:

- **Free parking on site**:

- **Monday to Friday, 9am to 5pm**:

- **Company Pension**:

- **Company events**:

- **Opportunity to work with a fun and friendly team**

**As the Digital Coordinator, you will be responsible for**:

- You will work closely with the technical team at our award-winning digital agency to plan, implement and manage PPC, SEO, social, and digital display strategies
- You will be responsible for CMS management and overseeing our digital agency implement ongoing CRO and UX initiatives
- You will have knowledge of CRM strategies and work closely with the PP Advisory team to map and develop the customer journey and effectively analyse data to inform future decision-making
- You will oversee the management of customer reviews, implementing Microsoft Power Automate to create automated workflows to trigger customer reviews and case studies
- You will work in collaboration with the Content Coordinator and the Marketing Assistant to manage, and implement website content, social posts, and monthly e-newsletters
- You must oversee the management of HH's business profile on Google Business and ensure posts are up to date
- You will be required to lead on producing reports to measure the success of marketing activity so an ability to download CSV files from all digital platforms and pivot the data to produce purposeful reports is essential
- You must accurately monitor spending across multiple channels
- You will manage the commercial, charitable, and patient databases and stay abreast with GDPR legislation

**Skills and experience**:

- Ideally educated to degree level and/or equivalent
- Minimum 3 years of proven working experience in digital marketing, preferably within the Healthcare sector although this is not necessary
- Knowledge of ASANA or a similar project management system
- Advanced knowledge of Google Analytics, Google AdWords, Google Tag Manager, and Data Studio reporting dashboards
- Advanced knowledge of Excel
- Knowledge of Microsoft 365 and SharePoint would be helpful but not necessary
- Experience overseeing CRM
- Practical experience with HTML, Hootsuite, Mailchimp, and WordPress or equivalent
- An ability to deliver under pressure and respect deadlines
- GDPR accreditation

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