Customer Marketing Executive
1 week ago
**Department / Function**:
Marketing
**Location**:
Glasgow / Bristol / London
**Contract Type**:
Permanent
**Working Pattern**:
Full-time
**C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s**
**About the role**
C&C have a wide portfolio of owned beer and cider brands including Tennents, Menabrea, Magners & Orchard Pig. We’re looking for a Customer Marketing Executive who will be responsible for supporting the Senior Customer Marketing Manager/Customer Marketing Manager in the delivery of the annual customer plans for your channel covering the C&C Cider portfolio brands.
You will manage and evaluate the core activities, providing recommendations to deliver against business objectives. You will also manage appropriate customer innovation opportunities within the portfolio and take ownership of key projects.
**Role Responsibilities**
- Support the SCMM/CMM, Brand Leads, Insight Team, and Commercial colleagues to develop compelling customer and channel plans for C&C Cider brands. Remain focussed on the key objectives and deliverables throughout the year.
- Support the delivery of annual customer and brand plans, derived from understanding brand and customer objectives and agreeing mutually beneficial, category building plans. Report and drive efficiency and impact of all executed customer marketing activity, ensuring that learnings are shared in the interests of return on investment across the portfolio
- Support the sell-in of compelling brand plans to key customers, tailored to maximise opportunities by customer and channel. Build relationships across the channel to deliver best in class plans.
- Working with relevant market, legal and consumer insight teams, manage the development and delivery of all brand materials, maximising visibility, and impact across all sales channels. Support the implementation of the pack strategy across the channel adhering to the objectives of each pack format.
- Work collaboratively with marketing colleagues to deliver best in class communications across the portfolio. Work with relevant colleagues, identify and exploit appropriate joint marketing initiatives in support of brand objectives, ensuring appropriate assets are secured and activated to full potential.
**About you**
- Experience of working within Brand &/or Marketing teams.
- Demonstrate an understanding of the GB drinks market.
**Sounds Interesting?**
Send us a CV that demonstrates your experience and we’ll aim to get back to you ASAP
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