Marketing Executive

2 weeks ago

Glasgow, United Kingdom Rangers Football Club Full time

**JOB TITLE**:Marketing Executive

**REPORTING LINE**:Marketing Manager

**DEPARTMENT**:Commercial & Marketing

**LOCATION**:Ibrox Stadium

**CONTRACT**:Full Time, Permanent

**BACKGROUND**

Rangers Football Club, formed in 1872, is one of the world’s longest established and most successful clubs, having won 55 League titles, 34 Scottish Cups, 27 League Cups and the European Cup Winners’ Cup in 1972. This collection of titles and cups makes Rangers the most successful club in the world, and it is currently the 9th strongest football brand according to the YouGov UK Brand Index.

Playing at the 50,987 seat Ibrox Stadium and benefitting from the world-class 37-acre training facility, the club has been a dominant force in Scottish football for decades. The club benefits from a famously loyal support and the high volume of season tickets is the foundation of the top 19 best attendances in Europe. It is estimated that Rangers has a global fanbase of 4m, half of which reside in the UK.

**THE ROLE**

As a Marketing Executive at Rangers Football Club you will be responsible for supporting across various brand marketing activations to drive commercial revenue, working closely with the wider marketing team to creatively plan, develop, analyse & support creative campaigns.

Support the senior marketing team in the development of brand activations, seeking to optimise our brand representation, consumer experience, and ultimately growing the brand and business.

Carry out market research to allow Rangers to learn from the best-in-class in various departments relevant to the club.

**KEY RESPONSIBILITIES**

**MARKETING & DESIGN**
- Responsible for the ideation phase in response to the briefs supplied from the marketing manager, head of marketing and wider stakeholders within the commercial department.
- Support the inhouse design team and external agencies by building briefs for campaigns & activations.
- Conceptualise and implement innovative marketing campaigns & all club communications that maximise opportunity for revenue growth.
- Working with the wider stakeholders within the business to support the marketing of each sub-brand and departments.
- Lead projects working with all relevant creative specialisms within the design team to deliver high quality creative solutions across the wider club.
- Collaborate with the brand team to drive relevant marketing content & provide fully integrated briefs and roll out plans with maximum impact.
- Analyse and monitor supporter insights & activation outcomes.
- Work closely and build relationships with the internal design team and with external creative agencies when required.
- Working with internal media department to write copy for marketing campaigns.
- Support the evolution of the club and support on the creative output of the match day experience.
- To exhibit strong, compelling, and coherent presentation skills.
- Ensure seamless communication of creative team to ensure optimised workflows and processes that identify and eliminate the risk of failure.
- Manage and supervise multiple projects ensuring resources are allocated according to project needs.
- Develop and maintain a good understanding of Rangers F.C. culture and values and act in the best interests of the club at all times.

**CRM**
- Support the CRM team during peak times.

**MATCH DAY**
- Activate the brand on a match day working with the events team to ensure we create an engaging environment for supporters, plan match day advertising across LEDs and Jumbo screens, & ensure all marketing is supplied on time and in full for all competitions and matches.
- Match day attendance when required for Men’s, Women’s, & B team games.
- Fan zone at Edmiston House support when required.
- Events Support when required.

**ADMINISTRATION**
- Manage requests from internal stakeholders and coordinate with the wider team & graphic design teams.
- Track the progress of campaign planning and design requests.
- Action all print requests across the club including but not limited to business cards, accreditation passes, tickets, flyers.
- Build marketing calendars and project plans for season wide campaigns, providing weekly updates during the Marketing meetings.

**THE CANDIDATE**
- Eligibility to work in the UK
- Strong prioritisation skills and ability to manage own workload and conflicting priorities
- Excellent communication skills both verbal and written, particularly able to communicate in an engaging manner to suit a variety of audiences
- Fully competent in MS Office
- Proven experience in a Marketing, Brand, or Sponsorship environment
- Proven experience of dealing with different stakeholders both internally and externally
- Creative and passionate about marketing, with a particular interest in marketing and football
- Friendly and approachable, capable of fostering positive relationships
- Confident in presenting & briefing
- Marketing degree or relevant studies
- Knowledge of the football landscape preferred

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