PPC Strategist

**PPC Strategist**

**Right at Home UK - National Office, Crosby, Liverpool**

**Salary: £35,000 - £40,000 (depending on experience)**

**Full time / Permanent**

Right at Home UK is an award-winning brand which provides _premium-quality_ care to vulnerable adults within their own homes, recognised as an industry leader in the UK.

As a skilled PPC Strategist you will lead our online advertising campaigns and drive brand visibility, audience engagement, and the conversion of high-quality leads. In this role, you will be a pivotal player in creating and executing strategies that align with our company's marketing objectives and effectively target our desired audience. Leveraging your expertise in paid ads and social media marketing and analytics, you will continuously monitor and optimise national and local campaigns to achieve outstanding results. Working with our network of over 80 franchise businesses, you will be a confident and clear communicator with the ability to instil confidence and reassurance around marketing activity.

**Why join Right at Home UK**:

- A competitive salary £35,000+ (DOE)
- An industry leading and multi award-winning franchise network
- A market leading homecare provider for quality, recognised as one of the best employers in the sector
- Up to 26 days annual leave plus bank holidays
- Salary sacrifice company pension
- Salary sacrifice EV scheme
- Contribution to private healthcare
- Free secure parking
- An inspiring and fun place to work, within a supportive team environment
- Hybrid working with 2 days working from home

**Key Responsibilities**:

- Create and deliver comprehensive PPC campaigns across multiple online platforms including; Google Ads, Microsoft Ads, Meta, LinkedIn and more.
- Generate high-quality leads that convert in line with monthly targets
- Conduct thorough keyword research to identify relevant and high-performing keywords that enhance campaign success within the sector
- Write compelling ad copy to meet the needs of the business and campaign goals set
- Experience of managing budgets with a focus on monitoring and fine-tuning bids to maximise ROI, achieving target cost per acquisition (CPA) or return on ad spend (ROAS)
- Implement ad extensions effectively to improve ad visibility and boost click-through rates
- Enhance ad quality scores through strategic keyword and landing page optimisations
- Conduct split tests on ad variations, landing pages, and other campaign elements to determine optimal performance strategies.
- Efficiently manage campaign budgets with proven experience generating results
- Conduct thorough audience research to understand target demographics, interests, and behaviour, and implement advanced targeting strategies to maximise campaign performance
- Analyse campaign performance and regularly report back on improvements and optimisations
- Keep up to date with industry trends and competitors' strategies to adapt and optimise campaigns for competitive advantage
- Building relationships with internal stakeholders
- Working closely with the inhouse national marketing team to share best practice
- Coordinating with the marketing team to support optimisation of overall online strategy e.g. organic content and campaigns
- Reporting into the Head of Digital, provide consistent updates and reports to internal stakeholders on campaign progress and results, ensuring transparent and effective communication.
- Experience of managing PPC accounts for lead-generation businesses
- Occasional travel will be required across our UK franchise network to provide in person support via coaching and/or workshops. Attendance to our annual conference and stakeholder meetings with delivery partners will also be required. Travel and accommodation will be fully expensed

**Essential skills and experience**:

- Detail oriented
- At least 3 years managing PPC campaigns across the UK
- Ability to report back to Senior Leaders on performance
- Experience using Google products including Google Analytics, Tag Manager and Looker Studio.
- Outstanding communicator with the ability to explain technical terms in simple language.

**Desirable**:

- Proven campaign experience with with demonstrable ROI
- Implement and maintain conversion tracking to measure the success of campaigns accurately
- Experience working with agencies

If you're an experienced PPC Manager with a passion for data-driven decision-making and the ability to generate exceptional results in paid social media marketing, we'd love to hear from you. Join our team and play a pivotal role in shaping our company's success through effective online advertising strategies.
- Right at Home is an equal opportunities employer and we ensure that no job applicant receives less favourable treatment on the grounds of personal or protected characteristics._

**Job Types**: Full-time, Permanent

**Salary**: £35,000.00-£40,000.00 per year

**Benefits**:

- Company events
- Company pension
- Employee discount
- Free