Senior Marketing Strategist

2 months ago


Liverpool, United Kingdom Swoop Recruitment Full time

Job Opportunity: Senior Marketing Strategist (Contract)

Clapham-based Luxury Brazilian Jiu-Jitsu Gym

3-Month Contract | Immediate Start


Are you a seasoned marketing professional with a passion for crafting exceptional brand experiences? We’re seeking an accomplished Senior Marketing Strategist to develop and lead the pre-launch and launch strategy for an exciting new high-end Brazilian Jiu-Jitsu gym in Clapham. This is a unique opportunity to shape the future of a luxury fitness brand and lay the groundwork for its success.


About the Role

Our client is launching a premium fitness destination that aims to redefine the Brazilian Jiu-Jitsu experience. As the Senior Marketing Strategist, you will be instrumental in designing and executing a comprehensive 12-month marketing plan, starting with a 3-month pre-launch phase. Your work will ensure a seamless brand launch, drive early member acquisition, and position the gym as a leading name in the fitness industry.


Key Responsibilities

  • Strategy Development: Create and implement a robust marketing and communications strategy for the pre-launch, launch, and first 12 months of operations.
  • Pre-Launch Campaigns: Develop innovative campaigns to build awareness, generate excitement, and secure early memberships.
  • Digital Marketing: Oversee PPC, SEO, video marketing, social media, and email campaigns to maximize reach and engagement.
  • Brand Positioning: Establish the gym as a premier fitness brand through PR, influencer collaborations, and local partnerships.
  • Performance Analysis: Monitor and evaluate the effectiveness of campaigns, providing data-driven insights to refine strategies.
  • Brand Guidelines: Develop and maintain consistent brand messaging across all channels.
  • Stakeholder Collaboration: Work closely with founders and key stakeholders to align marketing efforts with business objectives.


Your Profile

  • Experience: 5+ years in senior marketing roles with a focus on strategy, digital marketing, and brand launches.
  • Track Record: Proven success in developing and executing marketing strategies for start-ups or luxury/premium brands.
  • Expertise: Strong skills in PPC, SEO, video marketing, and social media campaigns; experience with fitness or lifestyle brands is a plus.
  • Skills: Exceptional communication, project management, and analytical abilities.
  • Visionary: A creative thinker who can blend strategy with innovative approaches to deliver results.


What’s in It for You?

  • Competitive contract remuneration based on experience.
  • The opportunity to define the marketing strategy for an exciting new luxury brand.
  • Flexible working arrangements, with autonomy to execute your vision.


Ready to make an impact?

If you’re passionate about marketing, driven by results, and ready to help launch a standout brand, we’d love to hear from you. Apply now to start shaping the future of this premium fitness destination.


This role is offered exclusively through our agency on behalf of our client.



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