Digital Marketing Strategist

5 days ago


Liverpool, Liverpool, United Kingdom Forward Role Full time

Job Summary

We are seeking a highly skilled PPC Manager to join our team in Liverpool. As a key member of our digital marketing team, you will be responsible for planning, executing, and managing paid search campaigns across Google, Bing, and Criteo.

Your Responsibilities:

  • Plan, execute, and manage paid search, shopping, display, remarketing, and video campaigns.
  • Oversight of global markets to maximize impact.
  • Continuously refine campaigns to improve ROAS and key metrics.
  • Analyse performance data to uncover insights and refine strategies.
  • Stay ahead of industry trends and explore new PPC opportunities.
  • Run A/B tests and other experiments to maximise efficiency.

Requirements:

  • 3+ years of PPC experience in a fast-paced, in-house role – eCommerce experience essential.
  • Proficiency with tools like Google Ads, Bing Ads, Google Analytics, and Google Tag Manager.
  • Strong analytical mindset and experience managing significant marketing budgets.
  • Familiarity with UK and EU markets.
  • A comprehensive understanding of digital marketing channels.

What We Offer:

  • A dynamic work environment where your skills and ideas make a difference.
  • Private healthcare and a generous 25 days' holiday + your birthday off + 8 bank holidays.
  • 40% staff discount on products.

The estimated salary for this position is £55k.



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