Performance Marketing Executive

2 weeks ago

Hitchin, United Kingdom One Good Thing Ltd Full time

**Performance Marketing Executive**

**Job title**: Performance Marketing Executive

**Reporting to**:Head of Performance Marketing

**Location**: Unit 3, Trust Industrial Estate, Wilbury Way, Hitchin, SG4 0UZ

**Office-based**: Monday to Friday (5 days per week) As a start-up, we are strong believers in collaboration so we’re currently five days a week within the office.

**Salary**:up to £35,000 dependent on experience.

**Bonus**:Quarterly performance related bonus up to 10%.

**Working hours**: 9.00am - 5.30pm with half an hour lunch.

**Contract**: Full-time, permanent.

One Good Thing (O.G.T) is a new subscription focused hypergrowth direct to consumer food and drink brand, which is home to the world’s first wrapper free snack and protein bars, with a delicious edible coating. Sustainably is at the heart of our business and within our DNA. Our products are good for you and good for the planet.

We’re looking for an enthusiastic and commercially driven Performance Marketing Executive who wants to help spread our passion for healthy sustainable food and drink.

The role of the Performance Marketing Executive is to support the Head of Performance Marketing with execution and optimisation of marketing communications across our digital channels - including but not limited to PPC, Display, Paid Social (TikTok, Meta, Instagram, YouTube) to drive customer acquisition and retention.

Reporting to the Head of Performance Marketing, you will focus on day-to-day campaign management and performance optimisation across PCC, Paid Social and Display, meeting agreed channel KPIs, and assisting in pulling reporting back to the wider business.

This role will work closely with the wider marketing team, to ensure all campaigns are integrated and deliver the best consistent customer journey to drive required outcomes.

This role requires high levels of initiative, curiosity, with a passion for creative thinking, problem solving and a keen eye for utilising data and trends as well as good people and communication skills.

**Key Responsibilities**

Your key responsibilities will include:

- Digital campaign implementation - launching and monitoring of campaigns across relevant digital channels across but not limited to PPC, Paid Social, Digital Display and SEO.
- Support the Head of Performance Marketing with the optimisation of all digital channels, PPC, meta, display, programmatic, social, websites whilst maximising the efficiency of the acquisition and retention budget.
- Support Head of Performance Marketing with implementing an effective influencer and affiliate marketing strategy to drive customer acquisition.
- Use data driven insights to quickly iterate and methodically improve results day on day, week on week and month on month.
- Specifics of account management and optimisation include campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets.
- Constant optimisation of campaigns to agreed revenue and ROI targets
- Managing daily paid campaign spend to ensure optimum campaign performance.
- Conducting competitor research and analysis.
- Reporting and analysis to show impact of work.
- Activate our weekly, bi-weekly and monthly paid digital campaigns.
- Support with the optimisation of customers digital journeys.
- Work with wider marketing team, agencies (including UX/CRO agency) ensuring that the customer journeys are built and evolved to balance the requirements of the customer and the business.
- Working with wider marketing team to ensure that campaign content plans are executed in line with commercial objectives and KPIs.
- Manage short term, reactive campaign requirements to drive and deliver tactical deliverables whilst also ensuring plans align to longer term growth objectives.
- Forecast and manage budget effectively, seeking efficiencies and growth opportunities across all channels within your remit, whilst also considering the impact on the wider marketing strategy and deliverables.

Stay abreast of new platform developments and encourage the usage and testing of new platform features, alphas, and betas as these become available.
- This role will be a highly visible one, so you will be required to confidently create executive level communications, updates, and reporting for key stakeholders and Performance Marketing leaders within the business.

**The Head of Performance Marketing must have**:

- 2 - 3 years’ experience in paid social, PCC and other performance marketing channels.
- Strong background managing the above digital channels.
- Comfortable with Social/Google Ads campaigns and Google Analytics
- Passionate about user centric marketing and building brand love.
- Rigorous, organized, flexible and able to manage several projects simultaneously.
- Good feel for digital trends and

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