Digital Content Specialist
3 weeks ago
Keeping history alive is a key focus for our client, they've been active for over 100 years but their work continues to be as relevant and poignant as ever. With a busy calendar of events and activity throughout the year, there's equally lively marketingplans in place to communicate brand awareness and engage customers. The Digital Content Producer will support the Digital and Marketing teams, planning digital communications strategies that increase brand awareness and engage effectively with target audiences
key responsibilities:
- Plan and implement a comprehensive digital content production strategy, collaborate with the wider Marketing, Communications and Digital teams to ensure content and assets support campaigns, themes and stories and engage effectively with target audiences
- Lead on the full creative process of video, graphic, audio and written content from ideas and storyboarding through to editing and delivery for deployment across digital channels and platforms
- Utilise appropriate digital engagement and measurement tools to monitor and evaluate content output against key KPIs
- Tag and optimise content according to SEO best practice
- Track resources in accordance with budgets and objectives
desired skills:
- Deep knowledge of audio, video and photography principles and corresponding editing software
- Proven experience creating digital content tailored according to audience, digital channel and platform
- Extensive digital editorial experience (writing, image sourcing, editing, proofreading)
- High level of experience in producing content for multiple channels, especially social media and to various specifications
- Adobe Creative Suite, YouTube content creation, GoogleAnalytics, HTML
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