Digital Content Executive

4 weeks ago


Watford, United Kingdom West Herts College Group Full time

**The role**

We’re looking for someone to transform ideas into creative content that cuts through the noise. This is a fantastic opportunity for a someone with an imaginative spark to join the College’s Marketing team. The role is perfect for someone who’s looking toshow off their flair for content creation, you’ll be working across an exciting range of projects from day one - communicating key messages with our target audiences through social media, engaging web content and video campaigns.

You’ll be based at our Watford campus with travel to our Hemel Hempstead and Luton sites when required.

**The responsibilities and skills**

Reporting to the college’s Associate Director of Marketing & Recruitment you’ll have the following responsibilities and skills:
**Core responsibilities**

You can look forward to being hands on and heavily involved in a wide range of briefs including:

- Planning and executing video projects
- Creating social media content for TikTok, Instagram, YouTube and LinkedIn
- Planning and leading student influencer campaigns
- Identifying alumni and student case study content
- Developing a broad range of creative content for our websites
- Supporting the marketing team’s recruitment objectives
- Representing the college at events and capturing relevant content

**Key skills**
- An awareness of content trends to ensure the college’s output resonates with its audiences
- Skilled using Adobe software and content editing apps to create high quality output
- Excellent project management and organizational skills
- Excellent communications skills
- Ability to develop relationships to gather content for use across campaigns
- Outstanding customer service skills
- A creative thinker
- Absolute attention to detail
- Excellent project management skills
- Proficient in Microsoft Office

**Your experience**

We believe that your attitude, creativity and skills are equally as valuable as your experience, so we’re not expecting you to tick all of the boxes below. If you think you’ve got what it takes, then we want to hear from you. Experience in the followingwill help, but it’s by no means essential.
- Creating content for a Gen-Z audience
- Premier Pro, InDesign and Photoshop experience
- Designing content for digital marketing campaigns
- Use of Hootsuite for scheduling
- Growing social media followings
- Analysing social media engagement and refining content

We’re after someone brimming with ideas, who can follow a brief whilst putting a creative spin on their work. You’ll have the full support of a dynamic team of Marketing and Digital Content specialists, collaborating on a number of campaigns to help thecollege meet its goals.



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