Digital Marketing Consultant SEO

4 weeks ago

Watford Hertfordshire, United Kingdom Cranleigh Scientific Ltd Full time

Our global biotech client has an exciting opportunity for an EMEA Marketing Specialist to join its team. As the Marketing Specialist, you will develop and execute marketing communication programs to support company strategic initiatives and drive segment specific revenue growth – particularly for the Food Safety division. You must have proven experience in a B2B marketing role, including experience and knowledge of food safety with a regional focus on EMEA Region.
Utilizes knowledge of the food safety market to conceptualize and develop marketing campaigns that connect with potential customers at each point throughout the buyer journey, as well as leads nurture processes to drive accelerated sales.
• Analyzes industry segments, competitive environment, and customer demographics (personas) to develop company message architecture, unique selling propositions and brand position in the marketplace.
• Build, execute and optimize digital marketing campaigns by leveraging CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels.
• Write copy for website, landing pages, emails, paid ads, etc.
• Monitor progress and measure results of all key marketing campaigns through regular pipeline inspection & deal tracking using a regional marketing dashboard that tracks effectiveness & impact of marketing spend on pipeline, using defined tools and resources.
• Ensures compliance with and/or follows all organizational systems, programs, training, policies, and procedures as required and complies with relevant legal mandates. Event coordination: be responsible of organizing key Tradeshows in EMEA
• Handle various other duties, as delegated by the EMEA Marketing Manager.
Bachelor’s Degree in Science, Marketing, Advertising or a related field, or equivalent education and work experience, required.
• Minimum of 5 years of experience of B2B marketing required.
• Experience and knowledge of food safety with a regional focus on EMEA Region
• Working knowledge of digital marketing, SEO, social media CRM systems, exhibition management, marketing automation tools and a range of other platforms to develop, launch and measure campaigns. Experience working in a regional role across EMEA and can demonstrate campaign success with channel partners driving omnichannel campaigns.
• Strong client focus, relationship building skills and stakeholder management internally and externally.
• Intermediate knowledge of CMS (WordPress, Joomla, Drupal, etc.) Intermediate knowledge of display networks
• Intermediate knowledge of CRM system (Microsoft Dynamics, Salesforce, etc.)
• Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.)
• Intermediate Knowledge of social media networks
• Intermediate knowledge of SEO (on-page, off page, link building)
• Intermediate knowledge of marketing automation (list management, email, landing page, forms, etc.).
• Fluent English + one European language (Italian, German, Spanish)
Location: Watford – Hybrid
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