Digital Marketing Manager

1 month ago


Watford, United Kingdom Workwell Full time

**The role is initially office, and will have a hybrid/ remote option attached after a few months. (Remote, you will still be required to come in once a week)**

**Job Purpose**

The purpose of the role is to build and execute our overall B2B and B2C digital marketing strategy.
- Manage and oversee various digital marketing channels
- Work closely with the CSO and Business Unit owners to align business goals to the digital marketing strategy
- Manage all digital lead generation and lead nurture campaigns throughout the funnel to Marketing Qualified Leads.
- Measure ROI and KPIs
- Prepare and manage the digital marketing budget
- Own the strategy for the company's social media accounts and oversee the execution
- Work closely with the content provider to ensure our content appeals to our audiences
- Track and measure SEO and Google Analytics metrics and provide reports
- Research competitors and provide suggestions for improvement
- Keep abreast with industry and market trends and best practices

**Skills, knowledge, and experience required**
- Experience as a Digital Marketing Manager
- Experience in developing and implementing digital marketing strategies
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Experience working with external digital agencies and website providers

**Essential requirements**
- Hands-on experience with SEO and Google Analytics
- Experience building landing pages using marketing automation tools
- Experience with Content Management Systems
- Experience of managing a team

**Person Specification**
- Critical thinker and problem-solving skills
- Team player who can build working relationships with different stakeholders across the business
- Ability to influence and educate the business on Its digital marketing journey
- A creative and visual thinker individual



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