PPC Executive

2 weeks ago

Liverpool, United Kingdom The Webinar Vet Full time

As a PPC Executive at The Webinar Vet, you will be instrumental in developing and implementing PPC strategies to increase membership sign-ups and engagement. Working remotely, you'll collaborate with our marketing team to create effective campaigns that resonate with veterinary professionals worldwide.

**Key Responsibilities**:

- Devise and execute effective PPC strategies to drive membership subscriptions.
- Manage and optimise PPC campaigns across various platforms, including Google Ads and Bing Ads.
- Conduct keyword research and audience targeting tailored to the veterinary sector.
- Monitor and manage campaign budgets, adjusting for optimal ROI.
- Track and report on campaign performance using KPIs.
- Develop concise and compelling ad copy aligned with our brand's voice.
- Propose and implement new campaign ideas across multiple channels.
- Collaborate with marketing team members to ensure campaign coherence.
- Stay abreast of the latest PPC and digital marketing trends, particularly in the veterinary and e-learning sectors.

**Mandatory Skills & Qualifications**:

- Minimum 5 years of experience in PPC and digital marketing, preferably in e-learning or subscription-based businesses.
- BSc/BA in Marketing, Digital Media, or related field.
- Solid track record as a PPC Executive.
- Experience with data analysis and performance reporting.
- Proficiency in SEM and SEO principles.
- Familiarity with key digital marketing platforms (Google Ads, Bing Ads, etc.).
- Experience with analytics tools (Google Analytics).
- Knowledge of HTML, CSS, JavaScript (advantageous).
- Proficiency in MS Office, especially Excel.
- Excellent communication skills.
- Analytical mindset and strong mathematical skills.
- AdWords certification (preferred).

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