Marketing Executive

2 weeks ago


Liverpool, United Kingdom RECRUIT RIGHT Full time

I am looking for an Marketing Executive to work with my client in South Liverpool this organisation has been going since the 1970s and has a reputable and thriving brand.

I am looking for someone to work with in the Marketing team reporting into the E. Commerce Manager.

**The Role**

The Job as a Pay Per Click Marketing Executive will give you responsibility for creating and managing high performing Pay Per Click campaigns across Accounts such as Amazon and their E-Commerce sites. You will be required to share performance reporting to the marketing team to provide insight into the ROI, trends, insight & performance etc. You will need to build relationships with the wider business to ensure a thorough understanding of the products that you will be promoting and understanding seasonal drive.

**Main Duties**
- The range of duties of a PPC Marketing Executive are wide and include:

- Creating, managing & analysing PPC campaigns across a variety of channels including Amazon Vendor/Seller & Google.
- Working as part of a marketing team
- Consistently maintaining high quality performance metrics such as ROAS, ACOS & CPC.
- Keyword research and management to optimize bids (add PPC keywords and negative keywords).
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.
- Perform daily account management of PPC campaigns within the ad consoles (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain high quality metrics, impression share and other important metrics).
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates.
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to analysing trends, goals, opportunities, and other key performance indicators.
- Stay on top of search engine and PPC industry trends.
- Run paid social campaigns.

This is a fantastic opportunity to get in with a reputable organisation and further your marketing career.

**Salary**: £27,000.00-£31,000.00 per year

Schedule:

- Monday to Friday

Work Location: In person



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