Digital Marketing Executive

2 weeks ago

Liverpool, United Kingdom Marcloudconsulting Full time

Job Title: Digital Marketing Executive

Company: MarCloud, a leading marketing automation consultancy based in Liverpool, UK.

We are looking for an ambitious and analytical B2B digital marketer to help us generate more Leads for our growing Salesforce consultancy based in Liverpool Our business has grown organically through inbound marketing and we are looking for someone passionate to join our team and continue with our thought-leadership approach. A core part of the role is to help generate net new Prospects in our marketing automation platform Marketing Cloud Account Engagement (MCAE aka Pardot).

If you have experience marketing for a B2B marketing agency or consultancy, we would love to hear from you as this role will very much be 'marketing to marketers'. This is very much a B2B role so experience in this area is important. 

Responsibilities:

  • Lead generation and Inbound Marketing
    • Build, plan and implement the overall digital marketing strategy
    • Supporting our sales team by creating MQL's that are sent to our CRM (Salesforce).
  • Google AdWords and LinkedIn Ads Management:
    • Develop and implement effective Google Ads strategies to enhance MarCloud's online visibility and drive lead generation.
  • Product marketing 
    • Create marketing campaigns to promote and sell our packaged solutions that sit on our MarCloud Technologies site.
    • Drive traffic and signups on the MarCloud Technologies portal
  • Sales Material Creation:
    • Craft compelling sales materials to support the sales team, ensuring consistency in messaging and brand representation.
    • Creating template materials for our salespeople and consultants to use to help sell MarCloud
    • Create material and content to help Salesforce better understand and sell MarCloud as a partner
  • Marketing Cloud Account Engagement (Pardot) Email Campaigns:
    • Set up and manage automated email campaigns within Pardot, optimising for engagement and conversion.
    • Manage the monthly newsletter to prospects
    • 'Market to marketers' - Our clients are typically marketing professionals
  • LinkedIn Social Media Management:
    • Manage and enhance MarCloud's presence on LinkedIn, engaging with our audience and promoting brand awareness.
  • SEO & Copywriting
    • Proficient in optimising content for SEO and proactively improving our content
    • Contribute regularly to the MarCloud blog which is well known within the Salesforce community
    • Familiar with SEO tools such as Moz, Google Search Console and Google Trends.
  • Internal Wiki
    • Support our internal team by creating documentation and content for our internal Wiki 
  • Events:
    • Provide support in organising and executing events, ensuring seamless coordination and representation of MarCloud's services.
  • Innovation and ideas
    • Proactively look for new ways to attract new visitors to the site to generate Leads. For example, implementing an interactive digital ebook solution instead of using static PDF's. 
    • Use data to drive better decisions for our ad and email campaigns. 


Reporting Structure: This role reports directly to Eoin Walsh, the VP of Sales at MarCloud. While Eoin will be the primary contact, there will be substantial support from our experienced outsourced marketing manager, Aimee, based in Australia and in the office from the company's founder, Tom Ryan.

Requirements:

  • Proven experience in digital marketing, with a focus on Google Ads, email campaigns, and social media.
  • Strong written and verbal communication skills for creating effective sales materials.
  • Familiarity with marketing automation tools, particularly Pardot.
  • Ability to collaborate with remote teams and work efficiently with high levels of autonomy.

Experience:
Digital marketing: >2 years (required)

B2B Marketing >2 years (required)

Marketing agency or consultancy: 2 years (desirable)

Marketing degree (desirable)

Benefits:

  • Investment in Salesforce certifications
  • Tiered holiday benefits 
  • Birthday off 
  • Pension scheme
  • Work-from-home flexibility once probation is passed
  • Opportunity to work with a highly experienced team in a growing tech consultancy.
  • Exposure to a diverse range of marketing activities, specifically, marketing automation. 
  • Best-in-class tools

The role will initially be in the office in Liverpool, however as we are a hybrid business we would be open to hybrid or fully remote working once you have passed probation and proven yourself in role.

#J-18808-Ljbffr

  • Digital Marketer

    5 days ago

    Liverpool, United Kingdom Make A Difference Marketing Full time

    **About us** Make A Difference Marketing is a small business in Liverpool. We are professional, agile, innovative, and our goal is to Support local business by providing digital marketing services to help them achieve their goals.. Our work environment includes: - Growth opportunities - Relaxed atmosphere - Company perks **Responsibilities**: - Develop...

  • Digital Marketing Executive

    Found in: Talent UK 2A C2 - 2 days ago

    Liverpool, United Kingdom Page Personnel Full time

    We are currently seeking a Digital Marketing Executive to join our Marketing & Agency team, offering a unique opportunity to bring innovative digital marketing strategies to the Leisure, Travel & Tourism industry in Liverpool.Client DetailsOur client is a prominent player in the Leisure, Travel & Tourism industry, employing over 200 dedicated professionals....

  • Digital Marketing Executive

    3 days ago

    Liverpool, United Kingdom Page Personnel Full time

    We are currently seeking a Digital Marketing Executive to join our Marketing & Agency team, offering a unique opportunity to bring innovative digital marketing strategies to the Leisure, Travel & Tourism industry in Liverpool. Client Details Our client is a prominent player in the Leisure, Travel & Tourism industry, employing over 200 dedicated...

  • Digital Marketing Executive

    Found in: Whatjobs ES C2 - 3 days ago

    Liverpool, United Kingdom Page Personnel Full time

    We are currently seeking a Digital Marketing Executive to join our Marketing & Agency team, offering a unique opportunity to bring innovative digital marketing strategies to the Leisure, Travel & Tourism industry in Liverpool.Client DetailsOur client is a prominent player in the Leisure, Travel & Tourism industry, employing over 200 dedicated professionals....

  • Digital Marketing Executive

    5 days ago

    Liverpool, United Kingdom Page Personnel Secretarial & Business Support Full time

    You will be joining a well established global business within their growing marketing team where you will be supporting the development and implementation of B2B digital marketing campaigns. This role is really going to appeal if you love a varied digital role where you will not only get involved in some exciting global campaigns but also be supported by...

  • Digital Marketing Associate

    2 weeks ago

    Liverpool, United Kingdom Tokyo Digital Ltd Full time

    Tokyo Digital () a digital agency are on the hunt for an energetic marketing graduate that is keen to put their knowledge to work, by “jumping in the deep end” (with the support of management) to help establish and build upon their internal marketing functions based in Liverpool. From crafting and co-ordinating strategies to directing and...

  • Marketing Executive

    18 hours ago

    Liverpool, United Kingdom BW1 Consultants Ltd Full time

    Job Overview Our Clients (A security, trainings and facilities maintenance company based in Liverpool) are seeking a dynamic and results-driven Marketing Executive to join our team. As a Marketing Executive, you will be responsible for developing and implementing effective marketing strategies to promote our products and services. This is an exciting...

  • Marketing Executive

    4 days ago

    Liverpool, United Kingdom The Art Click Full time

    **About us** art click is a small business in Liverpool. We are professional, agile and professional. Our work environment includes: - Modern office setting - Food provided - Modern office setting - Growth opportunities '''Duties''' - Develop and implement marketing strategies to promote products or services - Conduct market research to identify target...

  • Corporate Marketing Executive

    18 hours ago

    Liverpool, United Kingdom PayPoint Network Ltd Full time

    **Role Overview** Reporting to the Corporate Marketing Manager, the Corporate Marketing Executive is responsible for executing marketing activities for PayPoint and Love2shop Business to corporate clients, driving leads, billings and revenue for the business.- **Brands In Play** - PayPoint - Love2shop **Responsibilities**: - Support creation and execution...

  • Corporate Marketing Executive

    2 weeks ago

    Liverpool, United Kingdom PayPoint Group Full time

    Full details of the job. Vacancy Name Vacancy Name Corporate Marketing Executive Vacancy No Vacancy No VN288 Employment Type Employment Type Full-Time Business Name Business Name PayPoint Network Ltd Location Location Liverpool (L2S) Role Overview Reporting to the Corporate Marketing Manager, the Corporate Marketing Executive is responsible...

  • Marketing Executive

    18 hours ago

    Liverpool, United Kingdom Page Personnel - UK Full time

    A great business with a welcoming team environment - Lots of scope to develop a long term career **About Our Client**: As part of a large household brand, they have established ourselves as a market leader in their market and a trusted supplier to many large, high profile organisations. With a focus on providing high levels of service, and exceeding...

  • Digital Marketing Course

    1 week ago

    Liverpool, United Kingdom Jayne Moore Media Full time

    FULLY FUNDED DIGITAL MARKETING COURSE FOR LIVERPOOL CITY REGION RESIDENTS AGED 19+ This course will run on a Wednesday evening 6 - 10pm each week for 15 weeks and starts on 24th May 2023. Get started with your marketing career with this fully funded digital marketing course - giving you experience with real industry tools, processes and methods of digital...

  • Marketing Executive

    2 weeks ago

    Liverpool, United Kingdom Page Personnel Secretarial & Business Support Full time

    As the Marketing Executive, you will be a key hire for this PE backed business who are in a growth trajectory. You will be supporting the business with a wide range of content and marketing support focusing on the development of content specifically targeted to their existing client base. **Client Details** You will be joining a business who have a...

  • Marketing Executive

    1 week ago

    Liverpool, United Kingdom MailBakes Full time

    **About Us**: At MailBakes, we're pioneering the way people celebrate special moments by offering unique 'cake cards' - a delightful fusion of greetings cards and slices of cake, delivered straight to your door. With a commitment to spreading joy and creating unforgettable experiences, we're seeking a dynamic Marketing Executive to join our team and help us...

  • Digital Marketing Course

    2 days ago

    Liverpool, United Kingdom Jayne Moore Media Full time

    FULLY FUNDED DIGITAL MARKETING COURSE FOR LIVERPOOL CITY REGION RESIDENTS AGED 19+ This course will run one day per week for 9 weeks and there is two available start dates, either: 25th April (then every Tuesday for the remaining weeks) or 27th April (then every Thursday for the remaining weeks) Get started with your marketing career with this fully...

  • Digital Outreach Executive

    2 weeks ago

    Liverpool, United Kingdom Forward Role Full time

    Influencer Outreach Executive Responsible for a percentage of monthly budgets, working with the outreach manager Knowledge of Facebook, Instagram, TikTok and YouTube Track the performance of campaigns and on-board new creators Use of tools including Excel, Google Analytics and other influencer reporting platforms Posting organic content across all social...

  • Digital Outreach Executive

    Found in: Jooble UK C2 - 2 weeks ago

    Liverpool, United Kingdom Forward Role Full time

    Influencer Outreach Executive Responsible for a percentage of monthly budgets, working with the outreach manager Knowledge of Facebook, Instagram, TikTok and YouTube Track the performance of campaigns and on-board new creators Use of tools including Excel, Google Analytics and other influencer reporting platforms Posting organic content across all social...

  • Digital Marketing Officer

    2 days ago

    Liverpool, United Kingdom Liverpool Hope University Full time

    **Digital Marketing Officer** If you are a self-motivated, proactive and enthusiastic individual with excellent verbal and written communication skills, this could be the perfect role for you. You will be briefing and managing the day-to-day relationships with the university’s external marketing agency and other partners and be able to evaluate campaign...

  • Digital Marketing Apprentice

    18 hours ago

    Liverpool, United Kingdom Make A Difference Marketing Full time

    **About us** We are professional and agile. Our work environment includes: - Modern office setting - Food provided As a level 3 content creator apprentice, you will learn the latest modern marketing trends and how to create content with impact. A content creator apprentice will help to develop videos, images and articles to promote our organisation's...

  • Marketing Intern

    2 days ago

    Liverpool, United Kingdom 1st Line Marketing Global Full time

    **About us** 1st Line Marketing Global is a small business in Liverpool. We are innovative, fun and social. Our work environment includes: - Company perks - Regular social events - Lively atmosphere **Responsibilities** - Assist in the development of marketing plans and strategies. - Conduct market research and analyse data. - Assist in the creation of...