Digital Marketing Course
4 weeks ago
FULLY FUNDED DIGITAL MARKETING COURSE FOR LIVERPOOL CITY REGION RESIDENTS AGED 19+
This course will run on a Wednesday evening 6 - 10pm each week for 15 weeks and starts on 24th May 2023.
Get started with your marketing career with this fully funded digital marketing course - giving you experience with real industry tools, processes and methods of digital marketing that will boost your CV and power up your job prospects.
Led by Moore Media, a leading Liverpool Pr and marketing agency, this is a perfect move for those new to digital marketing, or who already have experience in a marketing role with a need to fine tune their skills with more of a focus on the digital realm. We will take a deep dive into all the key elements of digital marketing covering:
- Copywriting and how to develop a brand tone of voice, as well as how to form communications to convert your audience into buyers
- SEO - a beginner’s guide to SEO, explaining what it is, how Google evaluates websites and why, how to structure research and create your content and the fundamentals of SEO optimisation
- Social media - organic strategy and content planning, looking at the main social media channels, their algorithms, what they are used for and how you can harness this as a professional and tools that can help
- Paid social media - how to create paid ads across Facebook, Instagram, LinkedIn, Pinterest and TikTok as well as how to then look at analytics to report on ROI
- Analytics - how to report on social media, metrics for success and what they look like. How to measure SEO success and website functionality and understand how your audience is interacting with you digitally
- Reporting - how to create a comprehensive ROI and marketing report based on digital activity
- Digital PR - Understanding the digital landscape and how to harness its power with a content writing workshop focusing on multi-channel users
- Building your own brand - work on your own LinkedIn, CV, interview skills and prep and demistifying the job market
**Job Types**: Part-time, Temporary contract, Fixed term contract, Freelance, Zero hours contract
Contract length: 15 weeks
Part-time hours: 4 per week
**Salary**: From £13,375.98 per year
Work Location: In person
Application deadline: 17/05/2023
Expected start date: 24/05/2023
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