Lead Copywriter

4 months ago

Banbury, United Kingdom Omlet Ltd Full time

Are you a wordsmith extraordinaire with a passion for storytelling - and pets? Do you thrive on creating compelling content that captivates audiences and drives results? If so, we have an exciting opportunity for you.

Omlet is seeking a talented and experienced Lead Copywriter to join our dynamic marketing team. Leading Omlet’s copywriting activities and team of freelance Copywriters, you will play a pivotal role in shaping our brand voice, crafting persuasive messaging and developing engaging, authentic and relatable content across various platforms.

**A little more about us**

We’re Omlet. Since 2004, we’ve set out to rethink every aspect of keeping and caring for animals.

Product Designers first, we ask so we can invent. From why house cats can’t climb trees to why shouldn’t chickens listen to music whilst laying an egg? Our curiosity creates understanding, helping us bring people and pets closer than ever before.

Our people are The Curious Collective. Every day we question and every day we collaborate to find the most meaningful answers. It’s through this persistence that we create remarkable, ingenious products and experiences for our customers.

A global e-commerce business with a singular focus on D2C, we are hugely ambitious and motivated in building the number 1 premium brand in pets.

**Main Roles and Responsibilities**
- Responsible for bringing Omlet’s brand voice and tone to life, ensuring consistency across all marketing and communication channels.
- Manage the copy team, including hiring, training, performance management, reviews and resource planning.
- Proof-read, quality control and edit content and ensure localised content reflects cultural resonance.
- Work closely with SEO and merchandising teams to deploy search-first copy which aligns with our tone of voice.
- Effectively deliver copy demands for a large marketing team, on time and to brief.
- Develop and lead a blog strategy and calendar that aligns with the brand's overall marketing and business objectives.
- Support the marketing team with guest writers from across the world to deliver authentic and relevant copy from different perspectives.
- Conduct thorough brand, competitor and product research to inform your copy and content strategy.

**Skills, Knowledge and Experience**
- Experience with commercial and advertising copywriting, as well as creative writing.
- Minimum 5 years’ experience in a copywriting/journalism/content/advertising role (pet experience is a bonus)
- Experience in an ecommerce environment
- Experience with content management systems
- US cultural awareness is an advantage
- An accomplished writer with genuine passion and enthusiasm for the English language and impeccable spelling, punctuation and grammar
- Highly organised with excellent time management and meticulous attention to detail
- Excellent communication and interpersonal skills with the ability to form strong working relationships and thrive working in a team
- Self-motivated with the ability to work independently at pace to a very high standard, managing workload to strict deadlines
- Experience with proof-reading and sub-editing
- A passion for writing and pets

This is a hybrid role with at least 3 days per week in our office in Banbury, Oxfordshire.

A supportive, pragmatic and encouraging culture will help you excel professionally and the regular social events and relaxed dress code create a fun, collaborative and vibrant place to work

**Job Types**: Full-time, Permanent

**Salary**: £35,000.00-£40,000.00 per year

**Benefits**:

- Company events
- Cycle to work scheme
- Employee discount
- On-site parking
- Paid volunteer time
- Referral programme
- Work from home

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Banbury, OX16 5HX: reliably commute or plan to relocate before starting work (required)

**Experience**:

- copywriting/journalism/content/advertising: 5 years (preferred)
- working for an ecommerce company: 2 years (preferred)

Work authorisation:

- United Kingdom (required)

Work Location: Hybrid remote in Banbury, OX16 5HX

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