Head of Marketing and Events

1 month ago


Remote, United Kingdom British Safety Council Full time

**Company**:
In 1957, James Tye, a World War II veteran, founded the British Safety Council. His experience of watching comrades drown because of faulty life jackets influenced his passion for safety. Since then, our creative and impactful campaigning and marketing around safety, health, and wellbeing has saved tens of thousands of lives. Our vision is a very simple one: ‘No one should be injured or made ill through their work.’

**The Role**:
We are looking to recruit an experienced Head of Marketing and Events to join our team in the UK. The primary focus of this position is to support the Engagement Director in developing marketing, brand and PR solutions aligned with the delivery of the British Safety Council business plan across all products, with specific responsibility for the commercial performance of the business through British Safety Council websites. The role holder will also collaborate with the Awards and Events Manager in executing an annual calendar of events, both in-person and virtual. If you possess a proven track record in marketing and are good at driving impactful campaigns, then this role is for you.

The experience and skills required for this role:

- Support to develop and execute strategic marketing plans to achieve company objectives and drive revenue growth.
- Lead a team of marketing and events professionals in the UK and internationally, providing guidance, support, and coaching to foster a high-performing culture and collaboration.
- Oversee all aspects of marketing, including branding, advertising, digital marketing and social media.
- Ability to analyse data to identify emerging trends, customer needs, and competitive risks.
- Collaborate with directors & senior managers, including sales, product team, and operations, to align marketing strategies with overall business objectives.
- Track and analyse marketing performance metrics to measure the effectiveness of campaigns and continue to identify areas for improvement.
- Stay abreast of industry developments and best practices to ensure our marketing efforts remain innovative and competitive.
- Google Analytics, Marketo and Salesforce experience a distinct advantage.
- Ability to see the big picture and provide useful advice and input across the business.
- Experience in leading marketing activity in not-for-profit and commercial environments.
- Good knowledge of event management.
- Experience in establishing and supporting growth in new international territories and industry sectors.
- Experience in launching new products/services from concept to growth.
- Develop and manage marketing budgets, ensuring efficient allocation of resources to maximise ROI.

**Benefits**:
25 days annual leave with holiday buying and selling option

Health cash-plan benefits upon joining

Private medical and dental cover on completion of the probationary period

Flexible working

Attractive family-friendly policies

Training and Development opportunities

Other wellbeing activities

**What you need to do next?**:
**Location**:
Remote working within UK

**Salary**:
£65,000

**Job type**:
Full-time

**Date posted**:
19 March 2024

**Closing date**:
31 March 2024


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