Head of Creative Research and Insights

6 months ago

London, United Kingdom CreativeX Full time

**Job Location**: London, England or New York City, NY - Full Time (Hybrid)

**Start Date**: ASAP/Flexible

**About CreativeX**

CreativeX is B2B SaaS technology platform that helps global marketing teams make smarter creative decisions and elevate creative expression through the clarity of data. Our technology powers creative decision-making at some of the biggest brands in the world, including Google, Unilever, Pepsi, Bayer, Mondelez, Heineken, and more.

We use computer vision and other machine learning techniques to extract creative data from our clients' digital imagery and video and transform those previously dark signals into standardised data at industrial scale. This creates a new, unique and powerful first-party dataset that represents the last and most impactful untapped reservoir of advertising performance.

That's because multiple studies have shown that the "creative" itself is responsible for half of sales lift online, higher than reach, targeting, brand, & recency combined. Marketers have always intuitively understood that there is something magic within the ad itself, whether the music, branding elements, a product hero shot, or the warm smile of a satisfied customer that inspires viewers and motivates them to form an opinion or take an action. But creative impact has always been the least analysed and least understood component of a complex set of marketing variables.

This is the problem CreativeX is focussed on solving. We're an end-to-end solution to ingest, process, and analyse content at scale. We help brands isolate creative elements so they can be analysed against downstream ad impact metrics, from clickthrough rates to brand lift. By extracting these creative attributes from within the asset itself, and interrogating that Creative Database with data science and curiosity-driven human insights, we've unlocked a unique first-party database of Creative Data to scale creative decisions with confidence.

Our objective is to help marketing organisations power every creative decision with data.

**About the Role**

To do so more effectively, we need to reorganise our existing analytical capabilities into a new, standalone function and stand up a world-class creative insights team. As CreativeX's first Head of Creative Insights you will have a once-in-a-career opportunity to make an outsized impact on one of the frontiers of advertising innovation.

You will influence company strategy in this area and establish the operating infrastructure to deliver specific, detailed, and trenchant analysis on an enterprise scale. You will build a team around you to fulfill your vision.

Reporting to the Chief Revenue Officer you'll have impact across our entire revenue portfolio and customer journey. You will support our field of Sales Directors focussed on new business sales and you'll cultivate relationships with our high priority enterprise accounts, where our economic buyers sit within the marketing organisations of global brands. You will work across the C-level to support our customers' business objectives with Insights and verified outcomes.

Alone or with partners, you will create new knowledge and publish headline-making thought leadership. We expect you will stand on the podium and take home some hardware. You are an intellectually curious data nerd and proud of it. But you are also an inspiring leader, coach and mentor and a world-class communicator, equally comfortable on stage, in the Boardroom, or down in the engine room, getting your hands dirty. You are a systems thinker who is entrepreneurial and stoked about being the "first-in-role. "

Building an early stage startup is not for the weak-kneed or faint-hearted. We fly economy. We're looking for an experienced leader who not only knows what great looks like but has the rare ability to both diagnose capability gaps and then build greatness, someone who elevates the productivity of their shipmates by crafting repeatable, scalable, enduring processes. Internally, you will collaborate with every part of the business from our customer-facing teams, to our product, design and engineering teams. You will ensure that every piece of research that leaves the building under the CreativeX brand is clear-sighted, on-point and methodologically bulletproof.

**What you will do**:

- Build a set of repeatable, scalable research methods and practices that can serve a growing client base with timely analysis on deliverable deadlines measured in weeks, not months.
- Following CreativeX's Customer Journey Framework, create a standardised process for the ongoing delivery of client insights and verified outcomes, anchored in business value.
- Determine and implement the methodology by which the business impact of individual Creative Data Applications is analysed and calculated.
- Develop and direct ad hoc client Insights projects based on creative data, identifying relationships between creative elements and client's marketing KPIs and business objectives.
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