Head of Insight

7 months ago

London, United Kingdom Department of Health and Social Care Full time

**Details**:
**Reference number**:

- 344973**Salary**:

- £53,116- Leeds: £53,116 London: £57,114- A Civil Service Pension with an average employer contribution of 27%**Job grade**:

- Grade 7**Contract type**:

- Permanent
- Loan
- Secondment**Length of employment**:

- This role is being advertised on a permanent basis. If preferable, Loan or Secondment options will also be available for existing Civil Servants (Loan) and applicants from accredited NDPBs (Secondment).**Business area**:

- DHSC - Group Operations**Type of role**:

- Communications / Marketing**Working pattern**:

- Full-time**Number of jobs available**:

- 1Contents

Location

About the job

**Benefits**:
Things you need to know

Location
- Leeds, LondonAbout the job

**Job summary**:
Health and social care issues affect us all. From patient care to mental health, NHS funding to medicine supply and adult social care - the work of the department is always at the forefront of the news agenda and a key government priority.

DHSC Communications Directorate is looking for a talented research and evaluation specialist to bring the voice of the public, patients and health and care workforce into our vital work. You will design and deliver a programme of research, data analysis and insight to provide a detailed understanding of target audiences and evaluate the impact of communications.

This exciting role will help inform how we develop and engage people through innovative communications to support ministers’ priorities, enable the efficient and effective operation of health and care services, and improve people’s lives.

This work is high profile, fast paced and ever changing, the role will suit a self-motivated, intellectually creative and persuasive person who can spot opportunities and take responsibility for achieving them.

If you are passionate about understanding audiences, bringing together multiple data sources to surface new actionable and compelling insights to shape and evaluate award-winning communications, we want to hear from you.

**Job description**:
Audience insight is at the heart of what we do. To ensure our communications stay relevant and impactful, they are grounded in a deep understanding of behaviours, intentions, attitudes, and media habits.

You will be a trusted advisor to senior communicators, special advisors and ministers, carefully scoping research requirements and providing incisive communications advice rooted in a deep understanding of audiences.

Fast-paced research to provide audience-led actionable advice in a matter of days is the team’s business as usual. Alongside, the team delivers additional strategic programmes of research to inform the direction of the department’s communications and support upstream policy decision making.

Using market research, desk research, data analysis, behavioural science, and evaluation best practice you will build an in-depth insight into people’s attitudes, behaviours and engagement. Working with agency partners you will deliver robust, timely and incisive insight that sets direction and offers value for money. You will use this to identify the role for communications in supporting policy delivery and achieving the Secretary of State's priorities, prioritise target audiences, refine messages and creative and understand the impact of communications.

You will need to influence senior stakeholders across DHSC and work collaboratively across the health system and across government, with the gravitas and credibility to inspire confidence in your work.
- Shape and lead the Communications Directorate’s audience insight and evaluation programme in line with Government Communication Service’s (GCS) best practice and underpinned by theories of change.
- Lead, manage and motivate the Insight and Evaluation team. Play an active leadership role within the Communications Directorate and across the health system and GCS market research communities; collaborating, sharing best practice and championing the work of your team.
- Build strong and effective networks across the department, and beyond, to be a credible partner and trusted advisor to senior stakeholders.
- Effectively manage external agencies to achieve research objectives ensuring value for money.

**Person specification**:

- Key skills and Experience_

We are looking for a rare combination of excellent research, data and analysis experience which will be brought to bear as powerful insight to set the direction for departmental communications and as evaluation to evidence its impact.
- A creative and innovative thinker and persuasive communicator able to identify new ideas to solve complex issues and use data and insight to tell complex stories in a simple and compelling way.
- Proven track record and extensive experience of undertaking market research projects across a range of methodologies and audiences, including survey design and qualitative discussion guides.
- Experience of building, leading and motivat

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