Digital Marketing Volunteer

6 months ago

Ettrickbridge End, United Kingdom SSAFA Full time

This role covers Ettrickbridge and surrounding areas.

Could you help SSAFA reach more supporters and raise greater awareness of our services through the magic of social media and digital marketing? You don’t need a military background, just some basic digital skills, the ability to get on with a wide range of people and good written English. If you have I.T or digital marketing experience, that would be great but not essential. We’d love you to get in touch to find out more.

**What is a Digital Marketing Volunteer?**

There are SSAFA branches and service committees throughout the UK and overseas. We use local microsites and social media to raise awareness of our services, raise funds and find new volunteers. Digital Marketing volunteers help us maximise our message, keep content up to date and increase traffic to our sites.

**Why do we need you?**

We’ve been supporting the Armed Forces community since 1885. Our clients may have served in WW2 or in a more recent conflict like the Falklands or Afghanistan.

There are SSAFA branches throughout the UK and overseas who support local volunteers to deliver services to veterans, serving personnel and their families. Some branches are divided into smaller divisions to ensure the best local service delivery. Each branch has a team of volunteer caseworkers, support volunteers, executive roles, and fundraisers.

Our clients, volunteers and supporters come from all backgrounds and age groups and want to engage with us in different ways too. To offer the best possible service we need to provide seamless communication, consistent messages, and accurate information. We’d love to hear from you if think you could help us grow our on-line presence.

**When would you be needed and where would you be based?**

As part of your local branch, you might have access to an office, but many volunteers are based at home.

The role would suit someone looking for a flexible volunteering opportunity as times and days could fit in around work and other commitments to suit you.

**What would you be doing?**
- As part of a team of volunteers, maintain branch microsites and social media feeds.
- Look at ways to increase traffic to microsites and improve SSAFA’s digital brand.
- Keep content current and accurate.
- Support and maintain the SSAFA brand by consistently using our brand guidelines and tone of voice.
- Working with the digital marketing team, interpret analytical data to develop local communication plans.
- Working with local SSAFA branches, build social media channels and integrate on-line and off-line activity to best effect.

SSAFA is embarking on a programme of review and change to ensure that the beneficiary is at the heart of all that we do and that volunteers are fully supported in their roles. The remit of this role is likely to change over the next 12-18 months, away from supporting caseworkers to focus on fundraising and ambassadorial activities. This will help us to raise the profile of SSAFA and of the services we offer to the Armed Forces family. By joining us now, you will be part of that transition and can help shape the future of SSAFA.

**What can you gain from this volunteering role?**
- Be a part of our motivated and enthusiastic team.
- Experience, training and skills from a national charity that you can highlight on your CV and in job interviews.
- Use your skills, knowledge, and experience to benefit the Armed Forces, veterans and their families.
- Develop contacts, skills and opportunities working with influential people and organisations.
- Improve and develop your digital skills, useful in all aspects of your life.
- Support and friendship in your local area and the wider SSAFA community
- Better physical and mental health - studies show that volunteers live longer and experience lower levels of stress and depression

**What training and support would you receive?**
- Mandatory on-line training modules to complete at home, so you are up to date on how to keep clients, their families safe and personal information safe.
- Support from our Digital Marketing team based at SSAFA Central Office.
- Training on our web platform
- Access to analytical tools and our digital marketing tool kit
- Induction covering all the aspects of SSAFAs services and the difference we can make to people’s lives.
- Reimbursement of out-of-pocket expenses
- Volunteers will be covered by SSAFAs Public Liability Insurance whilst carrying out the role.

**What are we looking for?**
- Friendly and approachable people, possibly with some experience of digital marketing/ IT or social media
- Ability to write in English to a good standard.
- Ability to be respectful and non-judgemental with clients, supporters, volunteers, other agencies, and staff.
- Understanding of how social media can be used to engage and influence.
- Basic understanding of website maintenance, training will be provided.
- Basic understanding of digital analytical tools, training will be provided.

We w

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