Digital Hub Lead

2 weeks ago

London, United Kingdom Zenith Full time

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

**Job Description**:
Publicis Media is looking for a new Digital Hub Lead to run the day-to-day operations of the fast-growing Nomad Digital Hub team. The role is a fantastic opportunity for an ambitious and experienced digital campaign director to join a well-established Hub team which will be servicing central and local clients by managing end to end Digital planning and activation on behalf of Nomad’s 14+ markets.

This role ensures the process runs smoothly, the teams are following the guidelines and WOW, campaigns go live on time, reporting is produced timely and has clear insights and recommendations for future improvement and is responsible for the quality assurance process.
- Build a strong relationship and remain in regular communication with all local markets on campaign management progress and overall servicing.
- Collaborate with Local teams to develop best-in-class digital campaigns and innovation, in line with Nomad’s global digital strategy and local landscape and brand positioning.
- Work alongside channel leads to develop and oversee continued advances in campaign best practice and operations to drive improved service, output, and performance.
- Identify solutions to drive efficiency and effectiveness for Nomad’s digital activity leveraging tools, technology, and automation.
- Monitor monthly efficiency and effectiveness per channel ensuring the Hub delivers continued performance against pre-defined performance benchmarks.
- Monitor team members in digital hub on quality of work, timeliness of delivery and overall happiness on team (ensure workload is balanced across hub team members).
- Work closely with Digital Account Lead to drive the overarching digital strategy for Nomad, identifying key partners and solutions to build the digital performance for Nomad globally.
- Work in collaboration with activation specialists to ensure all channel activations are connected properly in terms of audience sharing where relevant.
- Monitor closely the pace of optimisations to guarantee the highest levels of optimisation around campaign management.
- Help define training plan for 100% certification on key platforms and ensure channel specialists become performance experts over time.
- Support Network and Digital Directors in on-boarding new markets, local, and Hub stakeholders.
- Initiate and lead regular sessions between Zenith Global, Hubs and Zenith Local teams.

**Qualifications**:

- Experience in Digital Activation or Operations roles.
- Experience in managing offshore teams is beneficial.
- Must have good knowledge of digital marketing practices and practical experience of digital tech and tools.
- Must have top line operational knowledge on ad tech and mar-tech (especially DSPs, GA, Adobe, tag management, Double Click, Double Verify etc.)
- Experience communicating Client briefs, technical concepts, questions and problems for non-technical stakeholders.
- Strong interest in process improvement - you love finding ways to make processes more efficient and streamlined.
- Strong interest in process and tech automation - you must have an understanding and benefits of automation.
- Ideally have a knowledge of Advanced Excel features such as macros.

Additional Information

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboratio

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