Category & Trade Marketing Manager

3 weeks ago


Bracknell, United Kingdom Consult Full time

A brilliant opportunity to join one of the worlds leading research-driven pharmaceutical companies. Passionate about the discovery, development and manufacture of innovative health care products, our client are looking for a **Hybrid working**, dynamic and enthusiastic individual with a strong category management background to drive business forward and increase sales with their pet healthcare retail products. Working closely with the retailers (Tesco, Sainsburys,the Range, G&M, Home bargains etc.) you will tell a story with the data and work with them on how they are displaying the products.

You will be rewarded with an attractive renumeration package and potential for professional development along with several company benefits.

**Responsibilities**:

- Help achieve sales and market share targets by executing the marketing and promotional plan adapted into the various sales channels
- Attend customer meetings and build strong relationships with all key stakeholders to generate customer demand.
- Support the roll out of the Category Vision and associated innovation for the Pet Retail category and brands.
- Appoint merchandising teams to capture and report KPI’s, namely: compliance with planograms and promotional plan, SKU availability and shelf prices etc
- Support the Brand & Sales Team with market insights to develop optimal annual Marketing & Account plans. Working in direct collaboration with the Digital Trade Marketing Manager.
- Management of trade marketing budget, to fund the development and production of POS materials, merchandising teams and category management projects.
- Provide direct support to the sales team for meetings and planning with top customers, leading the development of customer bespoke marketing programs and promotional materials.
- Adhere to legal and regulatory requirements relevant to marketing

**About You**:

- Educated to Degree level or equivalent is preferred
- Good understanding of financials, budgeting and promotional ROI
- Previous success in category management, including : new product launches, consumer promotions and merchandising.
- Excellent project management skills, with the ability to meet deadlines and multitask
- Highly creative with the ability to use initiative



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