SEO Editor
2 weeks ago
**Location**:Remote
**Salary**:£37,000 - £45,000 DOE
**Hours**: 37.5
SEO is a key sales channel for the Staysure Group. This position plays a key role in achieving and sustaining high SEO ranks, working closely with the Group SEO Manager. The focus of the role is creating on-site content against the SEO strategy laid out by the Group SEO Manager.
As well as being a great commercial copywriter, you’ll have a head for data and love to analyse the impact of the work you do. You’ll also have an in-depth knowledge and experience of delivering customer-first SEO growth.
To be successful in this position you will have a passion for SEO content writing with meticulous attention to detail. You will also have experience in using SEO to drive revenue and have exceptional verbal and written communication skills.
**You and your role**:
- Writing and editing SEO web copy for both sales and engagement
- Writing data-driven content pieces that can be used for SEO
- SEO Content hygiene auditing using Screaming Frog, and implement resulting changes accurately in the CMS
- Co-ordinating changes resulting from content work with marketing teams (e.g. PPC) and technical teams e.g. Navigation updates or redirects
- Working with the wider content team to make sure content is on-brand
- Researching opportunities for organic search growth and provide actionable insights.
- Championing SEO best-practices (e.g. Keyword usage, internal linking etc.) With content execs and editorial teams.
- Employ a Content Designers mindset including carrying out regular competitor content analysis, identifying gaps in content and opportunities to improve our templates/content structures.
- Attend weekly meetings with various brand teams to update them on SEO progress, what is/isn’t working and content priorities for the following week.
- Input on weekly and monthly SEO reports, showing progress, and identify weakness or lost opportunities.
- Keep pace with Google algorithm updates and refine best practices accordingly, in conjunction with the Group SEO Manager and Technical SEO Manager.
- Be data-driven and continually looking into search demand, topics and trends from a variety of data sources.
- Attend industry events and participate in internal workshops to share knowledge.
- Optimise editorial strategies for SEO traffic gains and link building efficiencies
**Essential Skills**
- Experience using keyword / competitor analysis tools such as BrightEdge (training will be given on individual tools)
- Experienced in creating and editing landing pages for SEO, comfortable with popular CMS platforms such as WordPress, Magnolia etc.
- A passion for SEO and a comprehensive understanding of SEO best practices, including Content Design / what it takes to create great content
- Ability to interpret data and turn it into a stories to be used for SEO (on-page and for Digital PR)
**Desirable Skills**
- Previous experience of working in SEO, preferably within a content / finance environment
- Comfortable pulling data from Google Analytics and Google Search Console
- You will have a customer-first approach to SEO and innate ability to balance SEO and UX considerations
- Strong awareness of how search engines and how they work - outside of content alone
- Spreadsheet skills to work with raw data, and using the insights to present back to teams
- Diplomatic and persuasive with superb communication skills to build working relationships with editors and development team
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