Strategist - Shopper & Retail

2 weeks ago


Manchester, United Kingdom ZEAL Creative Full time

**A bit about us**:
We are Zeal, the UK’s most effective brand activation agency. We help the world’s biggest brands to engage, inspire and motivate consumers into action.

Our clients are some of the world’s largest FMCG retail brands. If having the chance to work with the likes of Lucozade, Ribena, Nestle, Kelloggs, McCain, Carlsberg and other global brands sounds like the ideal day for you - then look no further than us

We want to be the agency that all clients want to work with and just as importantly, the one that the best people in the industry want to join. Our principles around talent are simple - You bring your passion, creativity and drive and we invest in your training, long-term personal development and give you the resources you need to thrive.

We’re passionate about creating an inclusive place to work that celebrates and values diversity and inclusion, and ultimately enriches our culture.

**Role in summary**:
Reporting to the Head of Retail and Shopper, you will play a key role in our Planning and Strategy team. Working as part of a fast-paced but supportive planning team, where your insights, planning and strategy will inspire our creative and account teams, as well as our clients.

Working across multiple categories, retailers and channels, we are looking for someone who can bring their existing experience and knowledge to the team, whilst embracing the opportunity to grow and develop with our evolving team.

We’re seeking those with a passion and curiosity for retail and shopper, bringing ideas and initiatives to the table.

**What you’ll be doing**:

- Working with our Client Services’ account handlers to take and dissect client briefs
- Identifying and uncovering real shopper insights that unlock marketing challenges and inspire our creative teams
- Crafting succinct tailored strategies for key retail accounts to help our clients win in their priority accounts across all marketing channels e.g. in-store and digital
- Developing impactful and effective omnichannel media recommendations and rationale to the wider business, including senior stakeholders
- Working with our Creative team to produce collateral which maximises opportunities within the retail space
- Selling planning responses to clients with passion and professionalism
- Evaluating overall campaign effectiveness and making any recommendations for future activity

**What you’ll bring to the role**:

- Proven experience in agency planning or strategy roles
- Experience of developing strategic retail and shopper planning across client responses
- Proven ability to shape and articulate tailored retail activation plans
- Strong presentation and storytelling skills
- Excellent writing skills and a real passion for crafting compelling copy
- Some research experience is desirable, although expertise is not required
- Shopper, retailer and/or FMCG experience is highly desirable

**How we reward you**:

- 21-24 days holiday (plus Bank Holidays)
- Contributory pension scheme
- Annual company bonus scheme
- Private Medical Insurance
- Life Assurance
- Continuous learning and development
- Enhanced parental benefits

**Additional benefits**:

- The last Friday of every quarter is a Zeal Day off
- Christmas closure
- Work from home budget to help you achieve your dream set-up
- Dog-friendly offices
- A wealth of social events from our seasonal gatherings to our quarter review get-togethers



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