Sales and Marketing Officer

2 weeks ago


Essex, United Kingdom Leicestershire County Care Ltd Full time

We are currently seeking a Marketing Officer to join our team and oversee marketing efforts for our residential elderly care homes. As a Marketing Officer, you will be responsible for developing and executing marketing strategies to increase occupancy rates and promote our facilities.

**Responsibilities**:

- Develop and implement marketing strategies to promote our residential elderly care homes.
- Conduct market research to identify target audiences and understand their needs and preferences.
- Create and manage marketing materials such as brochures, flyers, and digital content.
- Build and maintain relationships with local organizations and referral sources.
- Organise and attend community events to promote our facilities.
- Track and analyse marketing data to measure the success of campaigns and make adjustments as needed.
- Collaborate with the admissions team to ensure that occupancy goals are met.
- Assist in the development of advertising campaigns and promotions.
- Manage the budget for marketing and advertising expenses.
- Other duties as assigned.

Qualifications:

- Minimum of 3 years of marketing experience, preferably in the healthcare industry.
- Excellent communication and interpersonal skills.
- Strong organizational and project management skills.
- Proficiency in Microsoft Office and marketing software (e.g. Adobe Creative Suite, Hubspot).
- Knowledge of digital marketing and social media platforms.
- Ability to work independently and as part of a team.

**Job Types**: Permanent, Temporary contract
Contract length: 9 months

**Salary**: £12.00-£14.00 per hour

**Benefits**:

- Company pension

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus

**Experience**:

- Marketing: 1 year (preferred)

Licence/Certification:

- Driving Licence (preferred)

Work Location: One location

Reference ID: Marketing2023



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