Ecommerce Trading Executive

3 weeks ago

South Shields, United Kingdom Barbour Full time

**Company Description**:
J. Barbour & Sons Ltd founded in 1894 is a British lifestyle brand, home to the iconic Wax jacket. We design, manufacture and market stylish functional clothing and footwear for men, women and children inspired by the unique values of the British countryside. We are the proud holder of Royal warrants and remain true to our core values as a fifth-generation family business. Barbour is sold in over 40 countries worldwide, including Europe, the US and Japan but we have our headquarters and roots firmly located in the Northeast of England.

**Position Overview**:
**Essential Duties and Responsibilities**:

- Produce and review daily, weekly, and monthly trading and performance reports, analysing performance and impact, providing actionable insights and recommendations to the Senior Ecommerce Trading Manager.
- Monitor daily, weekly, and monthly performance metrics using Google Analytics, highlighting successes, underperforming metrics, and improvement areas.
- Support the delivery of the ecommerce trading strategy by monitoring and shaping trade activity to increase sales and conversion, using data to work with cross-functional teams to guide and influence future focus & commercial opportunities.
- Support with weekly trade meetings giving insight into sales performance, customer journey and ecommerce metrics.
- Support the critical path for new product launches, promotional activity, and campaign activations, analysing performance.
- Ensure customer experiences are seamless throughout the funnel by conducting daily site walks across product pages, category pages, cross-sells, search keywords, making adjustments that are informed by data insight.
- Ensure products have the required data and imagery to launch on time working to resolve any issues as quickly as possible to optimise sales onsite.
- Maintain and optimize product attribution for product assortment and support customer experience.
- Work with cross functional teams to identify new and innovative ways to drive brand awareness and traffic site as well as developing and improving traffic from existing channels.
- Support both the Digital & CRM teams in ensuring the correct categories and collections are refined before marketing activity is live.
- Maintain commercial awareness, understanding of key competitors and promotional plans, conducting daily and weekly analysis across our different focus markets.
- Work closely with our digital agency, ensuring all paid marketing activity (PPC, display) is commercially driven and accurate against the regional trade calendar.

**Skills and Experience**:

- You will be commercially aware with a sales focus in order to maximise conversion and cross-selling.
- You will be data driven in your approach, understand the ecommerce customer across our different markets, analysing key metrics across sales, traffic, AOV and conversion.
- You will have demonstrable working knowledge of merchandising processes, procedures, and systems.
- You will have strong analytical and problem-solving skills.
- Excellent written and verbal communication skills with the ability to work collaboratively across multiple departments.
- Sound knowledge of google analytics and Microsoft Excel to be able to confidently pull performance reports and analyse on a weekly basis.
- 2+ years ecommerce experience.
- A flexible, positive, and confident approach with a can-do attitude
- A working knowledge of retail business and e-commerce best practices.
- Ecommerce trading experience within a retail business.
- Proven track record of driving online sales growth.

**Benefits**:

- Discretionary Company bonus scheme
- Staff Discount
- Staff Shop
- Healthcare Cash Plan
- 25 days holiday as standard increasing with length of service plus bank holidays
- Access to training and development activities to support your career development
- Free onsite parking
- Subsidised canteen
- Operate hybrid & flexible working
- 4pm finish on a Friday
- Wellbeing support

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