Marketing Executive 12-month Ftc

1 week ago


York, United Kingdom Hays Specialist Recruitment Limited Full time

Marketing Executive, £26,202 per annum, Hybrid/Remote working, Attractive benefit package
**Your new company**Our client is a member-led, sector-owned charity that works with institutions and higher education across the world to improve higher education for staff, students and society.
They are experts in higher education with a particular focus on enhancing teaching and learning, effective governance, leadership development and tackling inequalities through our equality, diversity and inclusion (EDI) work.
Delivering deliver support through professional development programmes and events, Fellowships, awards, student surveys, providing strategic change and consultancy services and through membership (including accreditation of teaching and learning, equality charters,research, knowledge and resources).
**Your new role**The Marketing Executive will be responsible for creating, implementing, and optimising marketing campaigns across multiple channels and the end-to-end digital customer journey to generate awareness, engagement and leads our client's Membership services andother services as required.
**Main Duties**1. Planning and creation of data driven marketing campaigns across a range of channels, with a focus on the use of digital channels.
5. Creation of customer journeys through intelligent lead generation strategies and use of marketing automation.
6. Creation of marketing lists with intelligent use of CRM data segmentation using lead and contact behaviour and attributes.
7. Management, analysis, and evaluation of current and future social media channels.
8. Work in collaboration with internal stakeholders and web development agency to identify and implement continuous digital customer journey improvements through UX design and customer feedback taking a test and learn approach.
9. To adhere to brand guidelines and policies and procedures to meet legal and moral obligations in respect of, but not limited to equality, diversity, and inclusion; GDPR, health and safety; and Charity Commission requirements.
11. To be first line of contact for marketing and communications enquires.
12. To ensure accurate database maintenance, raising purchase orders and processing invoices.
13. To compile marketing evaluation reports, including analysis and identifying data trends.
14. To co-ordinate meetings and liaise with colleagues, including supporting internal and external meetings, committees and contacts as required.
15. To manage time and tasks effectively.
16. To escalate risks to ensure delivery of tasks.
17. To work cross functionally.
18. To support appropriate Business Development activity to develop our client's proposition.
19. To live our client's values.
**What you'll need to succeed**Knowledge & Skills
- Creating and updating web pages using a CMS (Drupal, WordPress or similar)
- Knowledge of Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere Pro)
- Working with digital suppliers (design and web development)
- Proficient in web analytics (Google Analytics / GA4 or similar)
Experience
- Planning and creation of data driven digital marketing campaigns
- Managing multiple social media channels
- Implementing campaign tracking and website tagging (GTM or similar)
Personal qualities and attributes
- Excellent verbal and written communication skills including writing for a range of audiences
- An enthusiasm and desire to learn and develop in all things marketing/digital marketing
- Strong stakeholder management and a 'can-do' attitude that allows effective working across different functions and teams
- Ability to manage multiple parallel activities with conflicting deadlines and to prioritise workload
- Demonstrates a strong attention to detail
Desirable Knowledge & Skills
- Knowledge of HTML/CSS
- Knowledge of Data analytics (Google Data Studio, Power BI, Tableau or similar)
- Knowledge of CRM systems (Dynamics 365 or similar)
Desirable Experience
- Experience implementing website redesigns and web improvements
- Experience of A/B testing, CRO and content optimisation
- Experience of paid and organic search marketing (PPC and SEO)
- Experience of implementing of display and retargeting campaigns
- Knowledge of accessibility, usability and UX design
- Budget management experience
**What you'll get in return**Our client offers an excellent comprehensive benefits package including 31 days holidays, Flexible hours in a hybrid role, pension scheme, and life insurance between other items. More information available for successful applicants.
**What you need to do now
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.


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