Head of CRM

1 month ago


London, United Kingdom Harnham - Data & Analytics Recruitment Full time

**HEAD OF CRM**

**LONDON**

**£100,000 + BONUS + BENEFITS**

**THE COMPANY**

I am working with a multinational home improvement retail business based in London. This FTSE100 brand has over 1,000 stores and is looking to bring in a Head of CRM to increase growth through their app.

**THE ROLE**

As a Head of CRM, some of your main responsibilities will be:

- Working on top-line CRM strategy with a focus on app-based communications, and a focus on building a driving force within this business.
- Working on the strategy behind campaigns, trigger journeys and automations.
- Attend weekly meetings with the senior leadership to inform on CRM strategy.

**YOUR SKILLS AND EXPERIENCE**

The Head of CRM will have:

- Strong knowledge of any CRM system, they use Braze and this is preferred.
- Experience with App communications is **a must**:

- Experience dealing with senior stakeholders within a business.
- Commercial awareness and excellent communication skills.

**THE BENEFITS**
- A salary of £90,000-£100,000.
- Comprehensive bonus and benefits package including bonus


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