European SEO Lead

4 days ago

Chertsey, United Kingdom Samsung Electronics Full time

**Position Summary**

Samsung Europe comprises of 17 subsidiaries across Europe that represent billions in sales To continue to drive growth in a hyper-competitive industry across mobile, consumer electronics and home appliances categories, we must identify new and innovative opportunities and implement strategic programmes to compete against other brands and maximise our business sales performance.

We are the leading Consumer Electronics brand in the region in terms of recognition and most preferred by consumers. In the pursuit of global excellence, we are continuously looking for dynamic new leaders for the digital age of the 21st Century.

Imagine a career working for a company who is passionate about its people. It is our people that make Samsung the leader in diverse marketplaces and the market innovator that drives technology. At Samsung Electronics, our products, our people and our approach to business are held to only the highest standards so that we can effectively contribute to a better world

**Role and Responsibilities**

**Your Key Responsibilities**:

- Support on elevating SEO programme within the European region
- Drive strategic approach for programme growth, specifically D2C revenue growth across Mobile, TV and Digital Appliance categories.
- Drive the utilisation of SEO keyword research and insights data to guide the development of tailored content from areas across the business
- Deliver standard methodology based on specialist knowledge
- Develop and roll out standard methodology processes, governance and reporting for SEO performance across Europe
- Development of cases for new investments and proving value.
- Lead 33 countries (17 Subs) to educate them on SEO, and help convince them of the benefits, by constantly demonstrating return on investment and funnel improvements
- Consultation and support for subsidiaries with regards to support, programme optimisation, standard methodology and strategy improvement
- Drive European regional strategic priorities and standard methodology with HQ teams
- Lead SEO operations within broader European dotcom publishing SSO team
- Regional leadership and guidance: chair half yearly SEO Forums and regular meetings with all 17 Samsung European subsidiaries including: agenda setting, content collation, insights and activities sharing and presenting guidance across Europe.
- Drive programme maturity, balancing short-medium term revenue growth opportunities with longer term strategic opportunities across the marketing funnel
- Ensure Samsung keeps pace with innovations in SEO industry standard methodology
- Drive continuous improvement by developing a test and learn approach to identify new insights and areas for improvement and support local teams to implement this across Europe.
- Lead SEO reporting tool provider and agencies, other European marketing and product functions, global/regional/local product teams, HQ and local marketing teams within the European Subsidiaries to bring them together to deliver impactful and results oriented activities
- Partner management: in order to successful develop and implement a campaign strategy, you’ll need to develop a positive relationship with a range of internal and external partners including senior management in HQ and EO, local SEO teams and regional product teams.

**Skills and Qualifications**

**What we need for this role**
- A mix of strategic, analytical and technical strengths, strong delivery focus and the ability to be an influencer among partners.
- Strong experience in technical and content driven SEO (10 years)
- Demonstrable experience of driving successful SEO Programmes
- Proven experience in marketing across a range of product categories including Mobiles, TVs, Digital Appliances and Monitors.
- Significant experience of influencing customers and handling complex partner relationships
- Strong critical thinking
- Analytical skills with proven track record of using performance data to provide compelling business insights in a digital environment
- An ability to connect with people, using a range of influence skills to get results
- Strong collaboration within complex matrix organisation and external partners
- Documentation skills: deliver data analysis and reports clearly and persuasively.
- Confident presentation skills: be able to present strategies and results to key decision makers.
- Self-motivated with the ability to multi-task successfully and operate within budgetary and timeline constraints
- Comfortable with ambiguity and able to be proactive without always having clear direction.
- Extreme resilience and able to deal with constant change at pace
- High levels of commitment, flexibility, initiative and problem solving to successfully navigate business challenges and time bound requests from senior management.
- Contingency management: to react flexibly to changes and make accurate judgements.
- Interested about tech, consumer electronics and Samsung’s key product areas.
- Enthus

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