Senior Marketing Manager

3 weeks ago

London, United Kingdom Robert Half Full time

The Senior Marketing Manager will be responsible for all day to day running activities related to brand building across markets. This role is a fundamental position within the business as you will be directly responsible for performance of the brand whenit comes to brand awareness or growth.

The role includes overseeing the brand, 4 luxury Skincare Brands and assistance with the development of a new brand with the Founders.

**This is a fully office based role in London.**

**SENIOR MARKETING MANAGER ROLES & RESPONSIBILITIES**:
Planning:

- Managing the marketing calendar and the development and implementation of the marketing strategy in line with company objectives
- Managing marketing campaigns with sales activities, business developments and market trends
- Provide weekly and monthly Klaviyo, Instagram and YouTube analytics reports
- New product and Brand launches
- Manage in-store marketing programmes, pre and post launch
- Execute store marketing campaigns, creating and co-ordinating POS collateral, VM ideation and implementation including window concepts

On-line:
Collaborate with the Ecom Manager on the following areas:

- Oversee and manage the continued development and evolution of the brands digital experience
- Co-ordinate and report on user experience testing, review and adaptation
- Execute the marketing calendar across all digital channels
- Web store and content management, maintaining online product catalogue and brand content (visual, copy)
- Social media: strategy and planning
- YouTube Analytics and growth
- SEO knowledge

Database:

- Maintain and grow CRM database
- Use data to evaluate/analyse target market and segmentation, and provide insight on marketing and NPD strategies
- Provide recommendations on how system can be made more efficient

Content and Assets:

- Overall responsibility for brand management and identity
- Creating and publishing of all brand marketing material from stills to YouTube videos and printed materials using third parties and in house resource
- To create sales literature and POS material to support product launches and existing portfolio of products
- Assisting with the creation of brand guidelines
- Creating Window displays for in-store and displays for department stores

Growth:

- Source and manage a PR company (digital and traditional)
- Brand building, development and implementing positioning
- Looking for new ways to promote brands and engage with target audience (new apps, platforms, talents etc.
- Analyse and understand consumer research data that will help shape strategic brand direction and identity
- Lead brand tone of voice development
- Lead 360 launches and core campaigns from ideation to execution
- Manage campaign timelines and budgets
- Support sales team with opening new distribution channels and working closely with current retailers across key markets (UK/US/AUS)
- Conduct market and category research to identify white space within consumer demand within wellness category
- Prepare and execute 360 go-to-market brand launch plans

**SKILLS REQUIRED**
- A passion for Beauty and the luxury industry
- A strong multitasker who has the ability to jump from brand to brand.
- Creative flare and passionate/proactive attitude
- Ability to effectively manage a team
- Proven experience in the creation of content, strategies and platforms.
- Highly effective communication skills and the ability to couple business goals with customer needs and translate into highly effective digital strategies.
- Managing and interpreting customer intelligence to enable business improvements.
- Strategic planning, financial awareness and departmental budget management.

**Qualifications / Role Requirements**
- Extensive knowledge and passion of the luxury beauty industry
- A proven track record of working in marketing at management level
- Experience in promoting brands
- Experience sourcing suppliers & agencies
- Experience managing PR companies.
- SEO and digital experience would be a bonus.
- Excellent communication skills both written and verbal and ability to build strong working relationships
- Ability to work effectively to deadlines, thriving on change in a fast-paced start up environment
- A team player
- Happy to be in the London office 5 days a week

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