Pr & Events Assistant
3 months ago
Overview:
Benefit Cosmetics is the #1 Prestige Brow Brand Worldwide and is synonymous with fun, instant beauty solutions. Here in the UK, Benefit Cosmetics is the #1 Prestige Brow Brand, Mascara brand, Primer brand, and Cheek Brand, and prides itself on its innovative and disruptive PR and experiential strategies. This role will be responsible for assisting the PR & Events Manager in advancing Benefit Cosmetics key marketing plans and wider business goals. This is a key position to support and be part of a brand in implementing innovative and disruptive PR tactics and Events organising.
Our customers love to be immersed in our brand, and we love to provide that for them, in often unexpected ways This role will be key to supporting that as a business priority. Cross business collaboration, problem solving skills and an open working style is a must, as is a firm belief that Laughter is the Best Cosmetic
**Responsibilities**:
- The Role:
- Reporting to the PR & Events Manger the purpose of this role is to help to ensure that the PR team’s goals and objectives are met.
PR
- Responsible for day-to-day running of the press office, sample and stock management, courier bookings, postal management.
- Update and maintain press databases
- Assist on daily editorial and image requests
- Proactively and enthusiastically secure coverage and ascertain what features are coming
- Weekly trends reporting derived from media requests
- Daily digital coverage tracking and save key pieces of coverage
- Maintain print clippings weekly
- Update Cision product name search terms monthly
- Quarterly PR coverage reporting
- Flag and record missed coverage opportunities in all press
- Support with writing press releases and e-blasts, (digital PR experience preferred but not required)
- Build press relationships with press assistants and emerging writers across all consumer beauty, fashion, regional and trade titles
- Collate relevant press competitor activity and circulate to the business
- Maintain an accurate system of tracking samples with Operations team
- Magazine subscription management
- Build press mailing lists
Events
- Experience of working with a range of partners on events
- Good written and verbal communication skills
- Maintain events inventory
- Collate all goody bags and assist with gift ordering process for events
- Manage RSVP lists for events
- Liaise with the design team to create event invitations and any other collateral required for events
- Building and maintaining relationships with suppliers to ensure preferential rates
- Management of event kit services supplies
- Collate relevant events trends and competitor activity to circulate to business
- Maintain monthly press brow time appointments
- Collate relevant events competitor activity and circulate to the business
- Assist in arranging, setting up and derigging of Benefit events
- Capture event coverage and maintain event tracking on Tribe
General Office Management
- Shared management of postal services with Pitney Bowes, PR & Influencer Coordinator
- Shared management of general cleaning services with Miss Maid, PR & Influencer Coordinator
- Shared management of office and stock supplies with PR & Influencer Coordinator
Qualifications:
Required Experience/Skills:
- More than 2 years PR experience, ideally within the cosmetics or fashion
- Excellent communication skills, with an articulate manner, written, over the phone, and in person
- Experience working in an office environment
- Experience in using Adobe, Illustrator and Photoshop
- Great relationship-building skills and the ability to network at all levels
- Unflappable and enjoys working in a fast-paced commercial environment
- Ability to work autonomously and at a hands-on level
- Shows initiative and foresight
- Displays drive, ambition and not afraid of hard work
- Energetic and enthusiastic with a team spirit
- Ambitious and committed
- Confidence using Microsoft Office
- Strong writing skills and a creative flair when creating reports and presentation, editing, proof-reading and compiling documents with a meticulous eye for detail
- Passionate about stories and current affairs, with a finger on the pulse of social and news trends
Based in London but travel nationwide and outside of office hours is necessary.
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