Marketing Manager

3 weeks ago

High Wycombe, United Kingdom Burton Recruitment Full time

**Main duties and responsibilities**:

- Maintain and evolve company brands and ensure adherence to the brand guidelines across the business
- Develop and work with Senior Executives to set the annual marketing strategy by establishing positioning, identifying target audiences, and developing marketing plans with specific objectives across different channels and segments
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create and deliver multichannel campaigns across the prospect and client lifecycle to increase brand awareness, generate leads or support retention, ensuring the alignment of communications and messaging in all channels
- Track effectiveness and analyse data to evaluate the success of marketing campaigns and report findings and future recommendations to Senior Executives
- Develop creative briefs and guide creative direction for all branding, advertising and client communications, including print, digital, and video assets
- Work with external marketing agencies to ensure marketing campaigns and projects come to fruition
- Manage and continuously improve usability, design, SEO, content and conversion of the business websites
- Write and deliver all external marketing communications, including press releases, blog articles, client communications and social media content
- Support and manage internal communications with HR
- Managing the day-to-day running of all marketing activity and the marketing team
- Prepare and present monthly, quarterly and annual reports to Senior Executives
- Represent the marketing team in weekly, monthly and quarterly management meetings
- Support the Senior Executives with larger projects
- Develop and manage the marketing department's budget

**Key Skills and Qualifications**:

- Bachelor's Degree in Marketing, Business, or a Related Field
- 5+ years of experience working as a marketing professional
- Successful track record in B2C marketing and/or B2B marketing campaigns
- Excellent written and verbal communication skills
- Strong knowledge of marketing strategies, channels, and branding
- Strong project management, multitasking, and decision-making skills
- Strong analytical and problem-solving skills
- Strong ability to run social media campaigns to drive engagement and growth
- Strong ability to collaborate with internal departments to support the business
- Experience in SEO, web analytics and reporting
- Experience in budget planning & management
- Ability to lead and manage a marketing team
- Proven ability in working with and presenting to management and Senior Executives

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