Marketing Officer

2 months ago


High Wycombe, United Kingdom Buckinghamshire New University Full time

**Location**

High Wycombe

**Contract Type**

Permanent

**Salary Range**

£26,396 - £29,619

**Hours per week**

37

**Closing Date**

07/02/2023

**Ref No**

1209

**Full Time - Permanent - High Wycombe**

**Salary - £26,396 - £29,619**
- Buckinghamshire New University is an ambitious, modern university that is always open to fresh ideas and thinking. We believe in the transformative power of education, and in doing the right thing by our students, people and local community. That’s why our BNU community is a special place to work and study, and where people who want to make a difference can contribute and succeed.
Our University’s DRIVE values are at the heart of all that we do. We are united in being dynamic, responsible, inclusive, visionary and empowering to ensure that we provide the best experience to our learners and offer excellent service to our partners and to each other as colleagues.
- BNU continues to experience rapid growth in student numbers, making us one of the fastest-growing higher education providers. This is an exciting time to join the University as we invest significantly in estate developments and welcome Jay Blades MBE as our inaugural Chancellor.
- We currently have an excellent opportunity for an enthusiastic and proactive Marketing Officer to join our team. The role is a blend of in-house agency account executive and a more traditional marketing role. Working closely with Heads of School and Course Leaders, you’ll help the University achieve its student recruitment targets for undergraduate, postgraduate, professional and short courses, worldwide.
- Working in marketing means getting involved. No two days are ever the same, as we aim to find new and exciting ways to deliver engaging messages to our audiences. We’re looking for someone with a passion for marketing, enthusiasm, creativity and dedicated work ethic.
- Computer literacy is essential, as is a flexible approach to work, excellent copywriting skills, strong communication skills, attention to detail and the ability to work well under pressure.

**What we offer**:

- a generous holiday entitlement (30 days per annum, plus bank holidays & closure days)
- training & development support opportunities
- contributory pension scheme
- discounted gym membership to our on-site gym at our High Wycombe Campus
- a range of staff discounts with major retailers.
- If you have the qualities and attributes representative of the University’s values and ambition, we would be delighted to hear from you.
- Buckinghamshire New University is proud to have a diverse community and a strong track record of inclusion. Our aim is to continue to build an environment where everyone thrives and can be themselves. We therefore ensure that our interview/shortlisting Chairs complete the relevant e-learning and/or inclusive recruitment training.

**Closing date: 7 February 2023**

**Interview date: 16 February 2023**
- If you are successful in securing an interview for the role, you will be required to provide proof of eligibility to work in the UK.
- The University is also committed to achieving the Race Equality Charter.

**JOB DESCRIPTION**

**Job Title**: Marketing Officer**Faculty/Directorate**: Marketing & Student Recruitment**Grade**: E**Location**: High Wycombe**Hours: 37**

**Responsible to**: Marketing Manager**Job Purpose**:

- This role is a blend of in-house agency account executive and a more traditional marketing role. Working closely with course leaders, marketing colleagues and the creative studio the post holder will help the University achieve its student recruitment targets for undergraduate, postgraduate, professional and short courses, worldwide. The Marketing Officer will be expected to engage with a wide range of internal and external stakeholders in order to fulfil this aim.**Main Duties & Responsibilities of the role**:

- To undertake campaign planning and fulfilment, working with internal and external stakeholders to meet recruitment targets and deliver effective ROI
- To work with the creative design team to produce marketing materials, online and in print, to raise the profile of the University and its courses
- To promote the portfolio of courses offered by the University, ensuring information is current and engaging; this may involve collating and organising information, copywriting and proof-reading, and managing the production process
- Working as a business partner, building good working relationships with various colleagues across a variety of teams and responsibility levels in order to provide the best marketing service
- To create and implement an effective student enquires communications plan, managing the collation and sending of promotional e-communications, using the CRM system and databases for subscriber information, evaluating and analysing results, ensuring that communications are delivered on time, compliant, and deliver strong OR/CTR
- To work with the digital team to plan messaging and cont



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