Marketing Executive

1 month ago

Knutsford, United Kingdom The Lambing Shed Farm Shop Full time

Exciting opportunity that would suit an individual with a positive attitude looking to be part of a passionate and creative team. As part of this family run business, you will play a pivotal role in the growth of the company through the creation and delivery of all social media content as well as being the main business marketing lead. You will work closely with the managing director and heads of departments to create engaging and fresh content for our social media channels on a daily basis.

We are looking for someone who can bring creativity and innovation to the role, try new ideas and push boundaries. As the marketing lead you will play a key role in maximising the existing profitability of the business by positively impacting footfall and ATV, as well as being central in marketing new elements of the business as it grows. You will be joining the team at exciting stage of development, with big plans for future growth.

As recent winners of the ‘UK’s Best Farm Shop Cafe/Restaurant’ and the ‘North West’s Farm Shop of the Year’, at The Lambing Shed we are extremely passionate about fresh local produce. Within our Farm Shop we have an onsite Butchery, Delicatessen, and production kitchen, adjacent to an 80-seater Café, all situated on our working farm here in rural Knutsford. 7 years into our journey we are going into a phase of huge growth and development which will see the company double in size and need someone who shares our passion for food and produce to help grow our business further.

**Responsibilities -**
- Creating and scheduling high quality, engaging, on-brand, daily content for a variety of social channels, including but not limited to Instagram, Facebook, Twitter, YouTube & Pinterest (Knowledge & experience of social photography & videography, and the use of Canva).
- Own the social content calendar and publish content to schedule across our social media channels, ensuring content is relevant and creative (to include seasonal photoshoots during peak times).
- Producing valuable and engaging content for our website, via Shopify platform, including blogs posts, as well as aiding in the growth of e-commerce alongside managing director and department heads.
- Scheduling and creating regular Facebook Ads and managing daily/monthly social spends in line with budget.
- Engaging with customers and responding to messages on social channels in a timely and appropriate manner, monitoring and responding to TripAdvisor / Google reviews, to increase customer retention, and feeding back to in-store team.
- Collaborating with the wider team on site to ensure that all social media and online content is supported and delivered effectively on the floor.
- Organising and promoting seasonal events throughout the year, both those run in-house and collaborating on events held on site by third party event holders.
- Collaborating and building relationships with media organisations and advertising agencies to promote the business.
- Analysing key performance data to evaluate the success of marketing efforts and come up with new ideas to improve brand marketing and exposure.

**Abilities & Strengths -**
- Strong marketing experience.
- In-depth experience and strong working knowledge of the key social platforms, including, Instagram, Facebook, Meta, Twitter.
- Passion for food & local produce is a must
- Ability to develop strong working relationships with Heads of Department.
- Photography Skills - have experience creating engaging visual content for social media, with social video & photography skills, experience using Photoshop may also be beneficial.
- Working knowledge of Shopify and Mailchimp.
- Previous experience with Canva or other online design tools.

**Behaviours & Competencies -**

**Organisation** - we need people who can multi-task and organise their time effectively.

**Teamwork** - we are a family run business with a small friendly team and we love people who are happy to get stuck in and adapt in a fast-paced environment.

**Creativity** - innovative, creative thinker who brings enthusiasm and passion to the role.

**Autonomous** - need to be highly motivated and be able manage your own time.

**Communication Skills (Both Verbal & Written)** - a natural people person with the ability to develop relationships both internally with the wider team, and externally with our consumers and local suppliers. Proven written and verbal communication skills.

**Additional Information -**

Based on site in leafy Knutsford, Cheshire.

You will be joining a friendly, dynamic, creative team who share your passion for business growth.

Interactions with different teams across the business.

Young, fast-growing, family-run company.

Flexible work schedule - optional 4 days’ work in the office, 1 day work from home.

Part time or full time schedule available, 24-40 per week, salary pro rata.

In-store discounts and company socials.

You will be rewarded with a salary between £22-25k (dependent on skills

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