Social Media Officer

5 months ago

Tadworth, United Kingdom Women's Aid Federation England Full time

Job description

**JOB DESCRIPTION**:Social Media Officer**

**Reports to**:Communications Manager
**Location**: Remote (UK based)
**Salary**: £27, 971 per year
**Length of contract**:37 hours, permanent

**Closing date**: 31st August (9am)

**Interviews**: 4th, 5th & 6th September

**Main Purpose of Post**

To develop, maintain and monitor our social media communications. This will involve developing content for our various social media channels, monitoring engagement and initiating platforms and campaigns. The post will also support our wider communications and media activity.

**Duties and Key Responsibilities**
- To plan, create organic and paid for content for, edit, update and monitor social media channels in liaison with relevant stakeholders (both internal and external)
- To write and edit content for wider communications activity
- To inform the organisation’s social media strategy, liaising with relevant colleagues to ensure a coordinated approach around campaigns, events and external affairs
- To horizon scan and monitor the news agenda to create reactive content and assess potential reputational and safeguarding risks
- To develop and maintain the implementation of new functions across social media
- To maximise exposure of Women’s Aid’s brand
- To respond to queries received on social media, including signposting survivors to support
- To report on social media activity, using social insights/analytics and using data to inform activities
- To seek out opportunities for engagement and to engage with high-profile social media accounts, including VIP ambassadors, influencers and relevant decision makers and stakeholders
- To support internal and relevant external stakeholders with social media content, conduct and skills - advising, training, etc - up to and including the chief executive
- To support the chief executive’s social media activity and engagement, posting on their behalf when necessary.

**Publications**
- Regular online publications, newsletters, briefings and communications
- To help edit and produce e-newsletters, online bulletins, mailings and distribute these to relevant subscribers and stakeholders
- To proofread and copy edit, as required
- To contribute to and incorporate social media within wider communications

**Marketing and Advertising**
- To support the marketing and promotion of Women’s Aid websites and other online services, campaigns, newsletters and e-bulletins
- To contribute to Women’s Aid marketing strategy as required.

**Design**
- To create digital assets for distribution on social media using tools such as Canva, in line with Women’s Aid branding guidelines

**General Responsibilities**
- To contribute to team meetings and organisational priorities, and to prepare for and participate in regular supervision and appraisal meetings
- To be flexible within the broad remit of the post
- To take direction on new projects and priorities from your line manager, which may vary from time to time
- To carry out word-processing, filing, and administrative tasks necessary to comply with the job description
- To maintain clear and adequate records of work done and to produce reports on work programmes and activities as requested by management
- To provide appropriate responses and support to survivors of domestic abuse and specialist service providers in the delivery of this job description, as required
- To ensure the safety and wellbeing of survivors sharing their stories on public platforms, following organisational safeguarding protocols at all times

**Other**
- Based in Bristol, London or remotely, this job may involve occasional travel throughout England.
- Occasional unsociable hours are also required.

**Person Specification**

**Experience**

**Essential**:

- Experience covering social media channels in a fast-paced, busy team, working closely with press and other communications colleagues
- Experience of using Wordpress or other content management systems
- Experience of maintaining online / social media spaces and channels including responding to interactions
- Writing copy for online publication

**Desirable**:

- Experience of collecting analytics and data on web and social media stats, such as Google Analytics
- Cataloguing and tagging of archive and databases
- Experience of using digital publishing software (e.g. Canva) and photo editing software to resize images

**Skills & Abilities**

**Essential**:

- The ability to commission / write / edit for social media channels, and to commission / write / edit news articles.
- Excellent writing skills
- Excellent proofreading and editing skills
- Effective verbal communication skills, including the ability to liaise effectively at all levels across an organisation, as well as present to and train internal and external stakeholders
- Ability to work on several projects to deadlines in a complex, changing environment
- Proficient in word processing and databases, preferably in a Windows based environ

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