Senior Marketing Executive

3 weeks ago

Coventry, United Kingdom Gleeson Recruitment Group Full time

Senior Marketing Executive

£27,000-£30,000 + bonus structure

Coventry city centre | Office based

Gleeson Recruitment Group have partnered with a leading, international B2B Events and Exhibitions business to recruit a Senior Marketing Executive onto their team.
This is a fantastic opportunity to work within various exciting sectors, ranging from health, beauty and FMCG to automotive to name a few. You will bring international objectives to life and join industry leading buyers and sellers together from all over theworld.

As the Senior Marketing Executive, you will lead across the full marketing mix, creating new ideas and opportunities. This role would be suited to someone looking to take a step up in their career and help grow this business's international audience andengagement.

If you are creative, full of ideas, think strategically and want to be part of something with huge potential. This role is for you

The Senior Marketing Executive role will include but is not limited to:

- Create and manage multi-channel marketing campaigns
- Manage marketing and promotional materials for exhibitors
- Daily management of social media platforms and campaigns
- Manage third party relationships with agencies, exhibitors, supplier and contractors, keeping on top of deadlines and work quality
- Liaise with international parties to complete relevant marketing tasks such as pop-up events and tele-marketing activities
- Develop engaging copy and content for the marketing calendar
- Liaise with the media and press
- Proactively source videographers and photographers
- Ensure consistent branding for each exhibition
- Google Ads / Data analysis

Essential criteria for the Senior Marketing Executive:

- Relevant qualification in Communications or Marketing
- Experience In B2B marketing role
- Experience in an events / trade show / exhibitions environment is desirable
- Excellent written and verbal communication skills
- Strong copywriting and copyediting skills
- Familiar with using CRM systems
- Experience with key social media platforms
- Enthusiastic and high energy to bring new ideas to the team

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