Events Marketing Manager
4 weeks ago
The Role
This is an exciting opportunity to be part of the Marketing Operations team at the one the UK's most influential membership organisations.
The role holder is tasked with delivering the events marketing strategy, a core component of the membership offering.
This will involve:
- Coordinating marketing activities for the entire events programme
- Leading integrated event marketing campaigns for key commercial events for which they’ll develop, own and deliver the appropriate marketing plans
- Shape the broader events marketing strategy (eg. systems, channels, partnerships, best practice), working with a variety of colleagues to develop the very best experience for our customers.
The role sits within the Marketing Operations team, reporting into the Marketing Communications Manager and working closely with the events and sponsorship teams
Key responsibilities
- Lead marketing planning and delivery for headline corporate/commercial events including the Annual Conference, Conference Series and Annual Dinner
- Drive the adoption of new marketing methods and technologies, generating the best possible marketing return and customer experience
- Track the success of our events marketing efforts, reporting on key statistics including commercial returns and customer feedback, driving data-driven enhancements
- Provide guidance to fellow marketing and non-marketing colleagues for their commercial and non-commercial events, embedding good practice and processes across the organisation
- Manage events marketing plans and budgets for your projects, working with colleagues to produce clear event briefs, goals and responsibilities from the outset
- Work with stakeholders (eg design, policy, events teams) to generate compelling events marketing concepts, messaging and outputs
- Proactive member of broader events project team, providing ideas and feedback beyond marketing elements of project
- Coordinate the production of events marketing collateral
- Write compelling copy for all promotional materials
- Build and manage highly targeted events marketing lists
- Work with project teams to design best-in-class delegate journeys, from making bookings to at-event experience
- Leverage systems and drive their development to deliver against goals eg CRM, events booking system, marketing automation
- Provide project teams with regular status updates eg booking numbers, trends and next steps
- Produce post-event reports capturing key marketing statistics and lessons
- Ensure partner agreements, eg branding requirements, are accurately managed across all event bookings
- Support broader team marketing objectives, development and relevant initiative
- Work with regional colleagues to drive best practice event marketing across our regional offices.
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