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Digital Marketing Coordinator
4 months ago
**Company Description**
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
The Marketing, Communications and SDR department generate demand by delivering an inspiring story to the money movement community to drive sustainable growth and equity.
Within the department the Integrated Marketing plays a critical role to develop and execute globally consistent, locally relevant marketing campaigns, content as well as leading our digital presence for Visa Cross-Border Solutions, which includes Currencycloud. This includes developing and managing Currencycloud's brand visibility, creating and distributing content, and managing the website and our media performance.
What we expect of you, day to day:
- Help manage and optimize SEO efforts in EMEA, conducting keyword research, on-page optimization, and providing content recommendations to enhance organic search rankings and drive targeted traffic.
- Help plan, implement, and optimize paid advertising campaigns across various platforms, such as Google Ads and LinkedIn Ads, to maximize brand exposure and generate high-quality leads.
- Foster strong relationships with regional agencies, working closely to develop and execute effective digital marketing initiatives that align with our brand identity and campaign goals.
- Ensure the smooth operation of marketing automation platforms, troubleshooting technical issues, and ensuring accurate data integration.
- Assist in the development and execution of lead nurturing workflows and customer journey mapping, leveraging marketing automation tools.
- Monitor and analyze key metrics related to digital marketing efforts, providing valuable insights and actionable recommendations for continuous improvement.
- Collaborate effectively with cross-functional teams, including sales, product, and design, to ensure consistent messaging and branding across all digital marketing channels.
- Provide support for ad hoc marketing initiatives and projects as required
This is a remote position. A remote position does not require job duties be performed within proximity of a Visa office location. Remote positions may be required to be present at a Visa office with scheduled notice.
**Qualifications**
- Bachelor's degree in Marketing, Communications, or a related field.
- Strong knowledge of marketing automation platforms such as Marketo, HubSpot, or Pardot.
- Proficiency in SEO strategies, including conducting keyword research, on-page optimization, and content recommendations.
- Experience in planning, implementing, and optimizing paid advertising campaigns across platforms, like Google Ads, Facebook Ads, and LinkedIn Ads.
- Experience with A/B testing methodologies and using data analysis tools such as Google Analytics or similar platforms to measure campaign effectiveness.
- Excellent project management skills, including the ability to prioritize tasks, manage multiple
projects simultaneously, and meet deadlines.
- Strong analytical and problem-solving abilities, with great attention to detail.
- Exceptional written and verbal communication skills
- Experience working with marketing agencies and managing collaborative projects.
- Self-motivated, proactive, and adaptable to a fast-paces, dynamic environment
**Additional Information**
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
