Head of Organic Search

1 month ago

Milton Keynes, United Kingdom Aira Digital Full time

Aira is a fast-growing performance marketing agency with a global footprint. Our head office is in Milton Keynes but the team is widely spread across the UK.

We are looking for a Head of Organic Search with demonstrable experience of growing the organic footprint of mid-market and enterprise level organisations through SEO and content marketing whilst leading a team of diverse and experienced specialists that include technical SEOs, copywriters, content marketers and outreach professionals.

You will be accountable for ensuring we are putting forward the right strategy for clients within your team’s specialism and to understand how it fits in with other services that we may be offering. You will identify strategic gaps along with industry shifts and changes, and accommodate for team changes with the understanding that _‘what got us here won’t get us there’. _

One of our goals is for Aira to be the best agency that you’ve ever worked for and we have created an environment where we do our best work for clients whilst supporting our staff to prosper from their efforts whilst ensuring a healthy work / life balance.

**About the role**

As leader of the Organic Search team, you will oversee our SEO, copywriting and content marketing teams and broadly your responsibilities will cover the following pillars:
1. Organic strategy and client delivery

2. Service innovation

3. Team leadership (management and resourcing)

4. New logo sales and growth of existing clients

5. Commercial awareness

You will:

- Be accountable and responsible for the Organic Search team’s delivery of work across clients predominantly in the following niches:

- Ecommerce
- B2B professional services
- Technology and SaaS
- Finance
- Lead on the composition of organic search strategies for clients that are aligned with KPIs that drive real business growth
- Be comfortable with being both a strategic and delivery escalation point for clients as and when needed
- Lead succession planning, coaching, development and training for the Organic Search team actively looking for ways to develop individuals
- Be comfortable with commercials, budget management and team finances
- Actively work on client growth and retention strategies alongside other department heads and team leaders
- Report directly into the Client Services and Delivery Director with a ‘dotted line’ into the Growth and Strategy Director
- Play a leading role in both the internal and external marketing of the Organic Search team

**About you**

You’ll have at least 5+ successful years experience behind you in a role focused on improving an organisation(s) footprint in organic search results, and will have worked directly on a range of activities where you’ve demonstrably created business impact as a result of your, or your team’s recommendations and implementation. Speaking about, and building business cases to increase traffic, rankings and conversions with senior marketing leaders and the C-suite will be second nature to you.

We’re looking for someone with the following experience:

- Minimum of 5+ years experience in a search orientated role
- Demonstrable evidence of track record of running successful teams of a reasonable size including training, development and succession planning
- Be able to illustrate experience of driving customer acquisition for brands
- At least 2+ years of experience working at a digital or performance marketing agency with Ecommerce, professional services, tech/SaaS or financial services brands
- Strong strategic SEO knowledge - enough to direct (if not directly implement) user-focused content creation, technical SEO improvements, and off-site distribution plans
- Strong numerical skills - the ability to process data, draw conclusions, and present those conclusions to senior stakeholders in a clear and convincing way
- Comfortable with being set client retention goals and cross and upsell targets to propel the growth of the Organic Search team
- Excellent communication (written and verbal), interpersonal and presentation skills - especially with senior stakeholders
- Highly driven individual with an exemplary work ethic and behavioural standards knowing you’re always ‘on stage’ to the wider team
- Able to function independently, as well as collaboratively with wider team members
- Passionate about developing and delivering exceptional outcomes and results for clients that are underpinned by success metrics and KPIs
- Experience of using core organic search tools (e.g. Semrush, Ahrefs, Moz, Sitebulb, Screaming Frog, etc)
- Experience of analytics platforms (Google Analytics, Adobe Analytics, Hotjar, etc)

It would be a bonus if:

- You are familiar with programming languages such as Python, SQL, etc
- You are proficient user of key office software solutions e.g. Excel or Google Sheets, PowerPoint or Google Slides

**What you’ll get**

We believe in creating a great place to work and reward our team for contributing toward

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