Digital Marketing Specialist
4 weeks ago
**Job Overview**:
Ultimate Travel Club is the UK's leading subscription-based travel club that allows members to book travel at trade prices. We are looking for a Digital Marketing Specialist to join our team to grow our online traffic and conversions.
To be successful in this role, you need to have previous digital experience - client or agency side and can demonstrate a strong understanding of all core performance marketing channels.
**Key Tasks**:
We are looking for a **Digital Marketing Specialist** to develop and own our digital strategy taking our brand to the next level. With a strong background in SEO, analytics, and SEM, you'll be the driving force behind our digital marketing efforts.
**You will**
- Own all areas of acquisition digital marketing campaigns and strategy (web, search, social, online advertising, mobile, video, digital CRM integration).
- Driving the setting of the requirements of digital enhancements to the website at different stages of the digital journey to achieve lead generation and retention.
- Content delivery and optimisation.
- Identifying integrated digital marketing techniques to drive web traffic and increase online conversion.
- Using Google Analytics and SEMrush to develop KPI reports. Communicating this performance to the wider business.
- Optimisation of online user experience.
- Conduct research and competitor analysis to support innovation and growth.
- Assisting with digital content requirements (video editing, whitepapers/ eBooks, digital comms).
**You will need to be**
- An owner, who can stamp their authority and create their own work plan
- Thorough understanding of SEO (implementation and reporting)
- Digital campaign/ content distribution strategy
- Experience with Google Analytics
- Experience with paid search / social campaigns
- Experience in content management in WordPress
- Analytical and reporting skills, with a high level of attention to detail
- B2C and B2B experience - desirable
The office is based in a spacious modern office in Leeds Dock, and we offer hybrid working and flexi time.
**Salary**: £30,000.00 per year
**Benefits**:
- Flexitime
Schedule:
- Flexitime
- Monday to Friday
Work Location: Hybrid remote in Leeds
Reference ID: MTG02
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