Search Marketing Manager

2 days ago


Reading, United Kingdom Calibre Candidates Full time

Profile
Newly-created client-side role suited to creatively-minded Search Marketing Manager in a sizeable marketing team of a well-established commercial company in Reading. The role will focus on performance marketing channels and optimising investment to drive marketingROI. Our client is open to an on-site or hybrid working patterns with office-based 3 days per week. This is a great opportunity to make the role your own and add real impact to business success.
Key Responsibilities include:

- Managing all Paid (PPC), Organic (SEO) and search marketing (SEM)
- Recommending and managing additional performance marketing channels, including content channels, programmatic display and social media advertising
- Implementing PPC, SEO and site traffic management tools to steer strategy and improve success
- Oversee budgets for AdWords, YouTube, Bing and other search marketing channels
- Conversion rate optimisation
- Balancing keyword performance across SEO and PPC strengths/weaknesses
- Liaising with the Business Intelligence Manager to deliver an effective reporting suite, including Google Analytics and Keyword/Ad group performance
- Creating technical, content and offsite updates to build organic traffic and underlying factors
- Monitoring KPIs and proactively suggest actions to develop leads and conversion rate
- Collaborating with the Development team to improve content production and management capability, using CMS updates to mobilise content production
- Working closely with Marketing team to suggest content topics, both on-site and off-site, and advising techniques to maximise trust and authority, i.e. positive TrustPilot reviews
- Creating business targets and reporting framework to demonstrate ROI
- Competitor analysis to identify strengths/weaknesses
**Requirements**:

- Relevant marketing experience, including SEO and PPC management
- Advanced knowledge of SEM and Google AdWords/Analytics
- Any experience of direct marketing and programmatic display would be advantageous
- Knowledge of UX testing or conversion rate analytics
- Highly analytical and technically minded
- Proactive and confident team player, able to demonstrate enthusiasm to share new ideas
If you think you're suitable for this role, then please click 'APPLY' now??
??Recruitment Note?



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