Head of Marketing

2 weeks ago

Stirling, United Kingdom Scottish Swimming Full time

HEAD OF MARKETING
**DO YOU HAVE WHAT IT TAKES TO LEAD MARKETING FOR**

**AQUATICS IN SCOTLAND?**

**Salary circa £38k plus 6% pension**

**Hybrid working**

Following the successful delivery of the previous strategy, Scottish Swimming is recruiting for a Head of Marketing to help drive forward the delivery of our new Corporate Plan and showcase the value of swimming and swimming pools across Scotland.

Success in the aquatic sports of swimming, para-swimming, diving, water polo, artistic swimming, masters swimming and open water swimming relies on having the right people, partnerships, programmes and places to enable us to achieve our vision that everyone can swim. Our ambition is to achieve four vital aims: More swimmers, Stronger clubs, Supporting athletes and Active communities.

Based at the University of Stirling campus, Scottish Swimming is one of the leading sports organisations in Scotland. As part of the Senior Management Team, the Head of Marketing will provide leadership, motivation and vision to the marketing team, inspiring them to achieve further success in showcasing our sports and brand through events, communications and digital media. As Head of Marketing, you will be the strategic lead on all marketing, campaigns, and sponsorship activity, working with key partners, including Swim England, Swim Wales, British Swimming, sportscotland, investment partners and athlete ambassadors, attending conferences, networking events and Board Meetings, as required.

Your strategic planning, communication and leadership skills will be vital, as you work closely with key groups to deliver success and help inspire our members and partners in the development of our sports, resulting in more people taking part and reaching their full potential.

**Key Functions**:

- To create and proactively implement an aspirational strategy to position Scottish Swimming as a trusted brand for aquatics in Scotland across all major target groups
- Be responsible for the strategic planning, content and delivery of Scottish Swimming’s marketing strategy
- Lead on the development of creative and innovative video and design content working with agencies and the marketing team to showcase Scottish Swimming

In return you will be offered an attractive salary, including contributory pension, as well as being part of a supportive and enthusiastic team who aim to ensure that Scottish Swimming continues to lead the way within Scottish sport.

**The Application Process**

Applications should include a cover letter addressing your fit with the role and with Scottish Swimming, along with a full CV. Please note that links to Linked in or other external platforms will not be accepted as a substitute CV.

Applications received after the closing date cannot be considered.

**Closing Date**: Thursday 8th June 2023 at midday

**Interviews**: Monday 19th June

**JOB DESCRIPTION**

**Job Title**

Head of Marketing

**Team**

Services / Marketing & Communications

**Office Base**

University of Stirling Sport

**Reports To**

Director of Services

**Key Relationships**
- Scottish Swimming Management Team
- Marketing & Communications Team
- Board of Directors & Council
- Board Lead Sponsorship Sponsor & Board Lead Marketing & Comms Sponsor
- Scottish Parliament and UK Government
- External Organisations e.g. NHS
- Corporate Sponsors and supporting agencies
- **sport**scotland Marketing and Communications Teams
- Event Scotland and other National Bodies
- British Swimming & Home Country Marketing Teams
- Key suppliers and agencies

**Job Purpose**

Strategically lead on all marketing sponsorship activity, to proactively implement a strategy to position Scottish Swimming as a trusted brand in Scotland.

**Key Tasks**:
**1. Strategic Marketing Leadership**

**1.1 **Lead the development and creation of the annual marketing plan and the long term marketing strategy working closely with the Communications Manager, the marketing and communications team and Senior Management Team to align plans to the Corporate Plan.

**1.2 **Lead the marketing support for all key Scottish Swimming programmes:
**1.2.1 **Learn to Swim, work with Local Authorities and the Development Team to agree messaging around The new National Framework for Swimming in Scotland and the new School Swimming Framework and ensure all marketing materials for partnership agreements are delivered.

**1.2.2 **Membership Growth & Retention - support the development of new marketing resources to support membership growth and retention.

**1.2.3 **Club Development - With the Communications Manager review existing and develop new marketing resources to support our club development programme.

**1.2.4 **Education -work with the Education Team to develop marketing resources to support our education and training programme.

**1.2.5 **Performance - work closely with the Performance Team and Communications Manager to develop athlete engagement across the organisation.

**1.2.6 **Work with the CEO and

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