Head of Digital Content

2 weeks ago


Bradford, United Kingdom Bradford 2025 Full time

**Head of Digital Content**

**Interviews will be held: Wednesday 13 and Thursday 14 March**

This is a fixed term position until March 2026

Bradford district’s year of culture is set to deliver more than 1,000 new performances and events including over 200 artist commissions, a series of major arts festivals and major national and international collaborations. To do this we need a team of dedicated, passionate and enthusiastic people, and we are looking for a Head of Digital Content to join our busy team to establish, direct and manage the strategic and long-term goals for our digital content.

If you have a creative vision, understand the importance of the bigger picture and can work with a wide range of stakeholders, then we’d love to hear from you. As the Head of Digital Content, you’ll develop strategies and procedures for the content creation on all digital platforms, ensuring all content is engaging and compelling to optimise reach with a wide range of users, and always on brand. You’ll report to Head of Audiences but also work closely with Producing team; you’ll lead the Digital team and have line management responsibility for the Social Media Manager, Digital Content Manager and Digital Content Producer.

Key Responsibilities
- To develop, lead and deliver Bradford 2025’s digital content strategy.
- To create and implement a compelling narrative and storytelling vision across all channels.
- Oversee an integrated content strategy that ensures audiences are at the forefront of all digital content communications, in line with Bradford 2025’s wider audience development strategy.
- To tell powerful and engaging stories about Bradford 2025 and all related activity to local, national and international audiences.
- Collaborate closely on editorial approach with the Producing team (Head of Producing and Executive Producers) on digital content linked directly to the Bradford 2025 cultural programme and artists.
- Develop and direct consistent methodologies to analyse data and content consumption to improve performance and ensure targets are met.
- Ensure we’re meeting the needs of all departments, defining the content needs across the organisation.
- Oversee the management of the website and social media, keeping abreast of new trends in design and interaction.
- Build key industry partnerships to support content distribution and increase reach.
- Develop and manage the production plan/schedule and resource allocation to ensure deadlines.
- Help to shape our digital tone of voice and ensure we’re always on brand.
- Forecast, plan and oversee the budget for the integrated content strategy for Bradford 2025.

You’ll have:

- Experience of working in an online editorial environment.
- Expertise in developing creative content strategies.
- Strong management and team leadership experience, as well as a hand’s on attitude to the work.
- Effective planning and organising skills with the ability to manage several areas of work at once, prioritising and delivering consistently to deadlines.
- Sound editorial judgement and an ability to decide when to seek guidance.
- Experience managing multidiscipline creative teams to respond to briefs with compelling creatives across relevant channels.
- Experience of conducting rigorous analysis of the data to identify trends, patterns and areas for improvement.
- Excellent communication skills with experience of managing multiple key internal and external stakeholders at all levels, with the ability to negotiate, collaborate and influence.
- Experience of leading a portfolio of projects, campaigns or initiatives.
- Commitment to championing representation and inclusion at every level of the organisation with a proven ability to work with people from a wide range of backgrounds.

It would also be great if you have:

- Good knowledge of the Bradford District. 

Benefits include:

- Annual salary of £45,000 - £50,000 depending on experience
- 37 hours per week worked flexibly (City Centre location)
- 25 days holiday plus bank holidays
- Contributory pension scheme with 5% employer contribution
- High street discounts
- 2 x death in service cover
- Confidential employee assistance helpline

We expect everyone in our team to:

- Develop an understanding of Bradford 2025, UK City of Culture, its values, the benefits it brings to the Bradford District and to funders and sponsors.
- Create a positive working environment, underpinned by our values.
- Act as an ambassador for Bradford 2025, UK City of Culture.
- Drive change in our industry through actions and words that advocate inclusion and equality, creating a culture that recognises and celebrates diversity and sustainability.
- Be accountable for the safety of yourself and others by working safely and in accordance with our Health & Safety and Safeguarding Policies.
- Ensure we are collecting and using data from all activities to inform decisions, demonstrate our impact and fulfil our funding conditions



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