Digital Marketer

2 weeks ago

Bradford, United Kingdom MMT Full time

**MMT** is a leading training company dedicated to support and help pharmacists develop their skills and competence to provide an efficient service to GP practices as a practice pharmacist. We provide a range of services to GP practices that are essential to the future of primary care.

MMT are recruiting a Digital Marketer/Admin assistantin Bradford, West Yorkshire.

**What you need to know**:
This is a **Part Time **role. This position can accommodate flexible working hours, **2/3 days a week, 09:00AM - 17:00PM.**

We are seeking a dynamic and experienced Digital Marketing Manager to take ownership of our brand, lead our marketing efforts and drive the growth of our business. As the Marketing Manager, you will play a pivotal role in developing and executing marketing strategies that encompass both online and offline channels. Your mission is to elevate our brand visibility, generate qualified leads, and foster customer engagement on a national scale.

**What you’ll be doing**:

- **Marketing Strategy**:Develop and implement comprehensive marketing strategies that leverage both online and offline channels to promote our services.
- **Online Marketing**:Oversee and optimise our online presence through various channels, including taking ownership of social media platforms such as Facebook, Instagram, Linkedin and Tik Tok. Utilise data-driven insights to continuously improve online performance and increase conversion rates.
- **Offline Marketing**: Plan and execute traditional marketing activities, such as print, direct mail, outdoor advertising, community events, pop-up promotions and other relevant offline channels. Measure the effectiveness of these campaigns and adjust strategies as needed.
- **Content creation**:Create effective content which is fit for purpose across different marketing channels. Have a clear understanding of content marketing and tone of voice, at the same time as ensuring any online content is SEO friendly.
- **Brand Management**:Develop and maintain a strong brand identity that reflects our values and resonates with our target audience. Ensure consistent branding across all marketing materials and touchpoints.
- **Lead Generation**: Drive lead generation efforts through various marketing initiatives, ensuring a steady flow of qualified leads to the sales team. Work closely with sales to develop effective lead nurturing strategies.
- **Budget Management**: Manage the marketing budget efficiently and effectively, allocating resources to the most impactful marketing activities while focusing on cost-effectiveness.
- **Analytics and Reporting**: Monitor marketing performance metrics and prepare regular reports to measure the success of marketing campaigns. Use data to make data-driven decisions and optimise marketing efforts.
- **Relationship Management**:Ability to manage relationships and communications with other businesses and seek out local, regional and national level marketing opportunities.

**What are we looking for**:

- Proven experience in marketing management
- A track record of successful marketing campaigns with a balance between online and offline channels
- Proficiency in digital marketing tools, platforms, and analytics
- Ability to take ownership of a brand's identity and implement successful content creation across all channels
- Proficient in copywriting with a clear understanding of brand tone of voice
- Creative thinker with a data-driven mindset
- Excellent communication, leadership, and interpersonal skills
- Ability to work collaboratively in a team and manage multiple projects simultaneously
- Eye for detail when it comes to visual design work

**What we require**:

- You’ll be a confident communicator and ability to build relationships
- Good knowledge of Excel and ready to handle BIG sets of data
- A true team player with the ability to learn from those around you
- Great organisational skills
- Ambition in abundance and the courage to challenge the norm
- A bachelor's degree in marketing or advertising
- Experience as a Digital marketer.

**What we offer**:

- Additional leave
- Casual dress
- Company pension
- Health & wellbeing programme
- On-site parking

**Job Types**: Full-time, Permanent, Zero hours contract

**Salary**: £22,500.00-£30,000.00 per year

**Benefits**:

- Flexitime
- Work from home

Schedule:

- 10 hour shift
- 8 hour shift
- Day shift
- Flexitime
- Monday to Friday
- Night shift
- No weekends

Supplemental pay types:

- Bonus scheme
- Commission pay
- Loyalty bonus
- Performance bonus
- Quarterly bonus
- Signing bonus
- Yearly bonus

Ability to commute/relocate:

- Bradford: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Digital marketing: 2 years (required)

Work Location: Hybrid remote in Bradford

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