Head of Audience

3 weeks ago


Bradford, United Kingdom Bradford 2025 Full time

**CLOSING DATE**

Closing date: Wednesday 13th September 12pm.

Interviews will take place on 20th September.

Bradford has been named as UK City of Culture 2025. Our vision is to use arts and culture to fuel the social, economic and creative renaissance of our district; to make Bradford one of the most welcoming places in the UK where artists, producers, audiences and creative entrepreneurs can flourish. Bradford City of Culture 2025 will ensure Bradford’s profile, reputation and cultural activity maintains a high level of respect within the district, the wider West Yorkshire region, nationally and internationally.

**MAIN DUTIES & RESPONSIBILITIES**
- To ensure the reputation and profile of Bradford 2025 is widely recognised and communicated within the district, region, nationally and internationally.
- To develop and manage effective communications, audience development, commercial and public relations strategies for all aspects of Bradford 2025 and its programme.
- To oversee the development of the company’s relationship with the public, participants, stakeholders, business partners, press and media through a creative approach to communications, relationship building, and customer services.
- To drive the Communications Strategy, in collaboration with the Directors, to create energetic, brand-driven and engaging campaigns, activity, PR and audience development initiatives.
- To manage and develop the team to achieve high quality, innovative campaigns and activity within allocated budgets for relevant audiences; embedding a data driven, customer-centric approach and ensuring the highest standards of staff engagement, safety, efficiency and operation.
- To proactively pursue innovative and creative approaches to communications and audience development, maximising the potential of the website and digital media as a communications and engagement tool.
- To manage the Marketing and Commercial budget, overseeing the allocation of funds to campaigns, working with the team to negotiate spend and district-wide branding and programmes.
- To maximise the income generated by the sale of tickets and merchandise, whilst ensuring that event accessibility to all remains a priority.
- To ensure through the delivery of work, opportunities to develop the team and sharing skills, that there is a legacy beyond 2025, including larger and more diverse audiences for cultural events.
- To provide line management and support to the Marketing and Commercial team.

**PERSON SPECIFICATION**
- Significant experience of leading a marketing and communications team.
- Proven experience of managing, monitoring and delivering targets within agreed budgets.
- Experience of managing people and successfully delivering engaging and robust sales and marketing and press campaigns.
- Good IT skills, including working knowledge of Microsoft Office Word, Excel, Outlook.
- Ability to organise and prioritise, work well under pressure and adapt to new situations, with accuracy and attention to detail.
- Diplomacy, discretion, professionalism with a solution-focused approach.
- A passion for the arts, for developing audiences and for exploring new and innovative approaches to communications.
- Experience of working with a Customer Relationship Management system. - Knowledge and experience of working with local, regional and national media.

**IDEALLY, YOU WILL ALSO HAVE**
- An interest in or passion for arts, culture and heritage.
- Knowledge of the Bradford District, Yorkshire and UK cultural infrastructure.
- Experience of administration in the Arts and Heritage sector.

**YOU WILL BE**
- Flexible.
- Hardworking.
- Ambitious and energetic.
- Used to working on multiple workstreams.

**WE EXPECT ALL STAFF TO**
- Develop an understanding of Bradford City of Culture 2025, its values, the benefits it brings to the Bradford District and to funders and sponsors.
- Create a positive working environment, underpinned by the organisation’s values.
- Act as an ambassador for Bradford City of Culture 2025.
- Drive change in our industry through actions and words that advocate inclusion and equality, creating a culture that recognises and celebrates diversity, and sustainability.
- Have a positive and enthusiastic attitude with an eye or detail and a commitment to excellence and innovation.
- Be committed to championing representation and inclusion at every level of the organisation with a proven ability to work with people from a wide range of backgrounds.
- Be accountable for the safety of yourself and others by working safely and in accordance with our Health & Safety legislation and Safeguarding Policies.
- Ensure we are collecting and using data from all activities to inform decisions, demonstrate our impact and fulfil our funding conditions in line with GDPR.
- Undertake relevant training and development as required.
- Be open to the opportunities to mentor, train and develop colleagues and participants in Bradford 2025.
- Carry out any other tasks


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