Digital Optimisation Manager

3 weeks ago


Crawley, United Kingdom Avanti Full time

**Digital Optimisation Manager, £40k to £50k, remote or hybrid (Crawley)**

Avanti Recruitment is currently partnering with a successful software development company to hire a Digital Journey Analyst / Customer Journey Optimisation Manager.

**The role**:
Our client is looking for an experienced, self-directed and highly motivated Customer Journey Optimisation Manager to take ownership of how their customers engage with their brand via digital experiences across mobile, desktop and in-store devices.

This role requires a strong understanding of both user experience, A/B testing and analytics methodologies as well as eCommerce technology and best practice.

You will be the go-to person for the e-Commerce team on all consumer journey related topics and will heavily influence the user-experience.

**Experience, Skills & Knowledge**
- Experience with strategic performance cycles, working in an eCommerce environment as a User Experience Specialist or similar position, responsible for defining the customer journey and test roadmaps
- Experience within a transactional site is essential
- Analytically savvy, know your way around Adobe and/or Google Analytics
- Experience of working with Salesforce Commerce Cloud is an advantage, and working with a Personalisation and A/B Test platform is a must
- The ability to analyse data and create a working theory from data sets to challenge the way we do things and find better solutions
- Strong grasp of current web technologies, digital innovations and best practices

**Role and Responsibilities**:

- Journey Optimisation and Testing
- Strongly influence the client -E-Commerce consumer journey from a user experience point of view
- Be the voice of the customer both internally and externally, across all relevant projects, recommending best approaches for implementation
- Devise and own the testing and UX intake process to manage stakeholders
- Partner with Senior Manager and UX Designer on the vision and devise the UX and Testing Roadmaps
- Develop and present strategic recommendations to entire leadership team
- Review and interpret user behavior to identify areas of optimisation
- Work cross functionally - both internally and externally - to enhance the consumer journey
- Provide consultancy on strategies to reduce customer friction and improve funnel performance
- Own the relationship with relevant third-party partners



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