Digital Marketing Lead, Europe

7 months ago

Crawley, United Kingdom Rentokil Initial Full time

**Company Description**
Are you looking to make your mark in a challenging new role in an international company, using your experience in digital marketing?

**We are hiring a Digital Marketing Lead for our Europe team**
This person can work from any of our Europe offices, in a hybrid environment

This opportunity brings with it a wide range of opportunities for growth and development in both digital and international marketing.
If you have a great understanding of the increasingly complex world of online and inbound marketing, and the drive to help others succeed then this could be the role for you

**About us**

**Rentokil Initial plc**

Rentokil Initial (RI) delivers services that ‘Protect People, Enhance Lives’. We protect people from the risks of pest-borne disease, the risks of poor hygiene or from injury in the workplace. We aim to enhance lives with services that protect the health and wellbeing of people and the reputation of our customers’ brands. Throughout the world, demand for higher standards of public health, stricter food safety legislation and compliance with workplace safety regulations are driving demand for our service expertise.

Rentokil Initial is a global support services company, operating in all of the major economies of Europe, North America, Asia Pacific and Africa:

- Rentokil Initial is a FTSE 60 company and operates in 80 countries with revenues of over £3bn.
- We are a ‘people business’ with over 40,000 colleagues.
- We offer a wide range of services to businesses, the public sector and residential customers.
- Our core market categories are Pest Control and Hygiene/Washroom services.
- Market leading positions in major markets - UK, US, Australia, France and emerging Asian and Latin American markets.
- Contract based businesses with >85% retention rates.

Rentokil Initial has identified three core values that underpin our business - Service, Relationships and Teamwork. By living our values, we are better placed to offer consistently outstanding customer service.

**Rentokil Initial Europe**

The Europe region spans 17 countries and over 30 businesses. We offer Pest Control, Hygiene & Wellbeing, Dental, Ambius and Textile services to over 200,000 customers. We have ambitions to grow our business strongly over the coming years and have identified that Digital Marketing is a critical element of our plans. Consequently we are looking for a Digital Marketing professional to help work with our country teams to deliver strong performance across all digital channels.

The Digital Marketing Lead will have the following high level accountability:
**Development of the regional Digital marketing model**
- Work with the Group Marketing function to develop and agree the optimal digital marketing model for the Europe region for Pest Control and Hygiene businesses.
- Monitor the outside digital world to ensure we understand any changes in the landscape (including Google, advertising and competitive trends).
- Discuss and gain alignment around the model and plans to deliver it with each country.

**Delivery of Digital Marketing plans**
- Coordinate all planned activity with Group Marketing and country teams
- Carry out regular reviews with the relevant teams to ensure progress vs plan
- Provide leadership around any required changes to our model as a result of external environmental changes
- Manage the regional website to deliver core content consistently across the region.
- Ensure best practices are shared between markets

**Increase effectiveness of Inbound Marketing activities**
- Lead the definition of annual inbound marketing plans with Markets
- Ensure the region deploys and uses leading technology solutions to create an inbound ecosystem

**Delivery of performance reporting**
- Create and implement a regional digital marketing performance monthly report.
- Support the development of robust end-to-end reporting to enable better decision making based on ROI for digital marketing activities.

**Qualifications** Qualifications and Experience**
- 3+ years of experience in Digital Marketing as Account Manager or Lead in a Marketing Agency or in a B2B business.
- Good understanding of paid search, SEO, marketing automation.
Able to demonstrate an understanding of the digital external environment.
- Experience in delivering multi-country programmes in a matrixed organisation.
- Experienced in working with ambiguity in a fast paced reactive environment.
- Degree qualification is preferred.

**Key Competencies**
- Commercially focused with an ability to balance commercial outcomes and customer needs;
- Good communication and presentation skills;
- Ability to work and build relationships with a variety of stakeholders across all levels in the organisation;
- Self-starter with the ability to self-manage;
- Positive approach;
- Appetite for continuous learning and development

**Additional Information**:

- Rentokil Initial is home for everyone: feel free to come as you are_

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