Digital Marketing Executive
4 days ago
Reed Marketing & Creative are currently recruiting on the behalf of a nationwide company for a Digital Marketing Executive.
Having experience and knowledge of standard digital marketing activities such as PPC, SEO and remarketing would be beneficial.
You will work closely with our 3rd party agencies (digital marketing and video), to carry out website content audits and manage the relationship with them to complete web-based projects and support with campaign planning.
Key Responsibilities:
- Implement a programme of planned content audits and updates including for tax year-end and other changes required by regulation or the business.
- Create, implement, and oversee copy on all web pages, ensuring it is engaging and SEO optimised
- Work with agency partners to carry out regular content and website audits, and sort with campaign plans i.e remarketing and 3rd party mentions
- Advise stakeholders and marketing colleagues on digital marketing best practice and advise on digital activities to maximise campaign and project effectiveness
- Analyse the effectiveness of PPC campaigns and optimise accordingly
- Work with the stakeholders from across the business and marketing colleagues to plan social media campaigns to help amplify our key messages and raise the profile of the business and our internal experts/influencers
About you
- Experience of of social media campaigns
- Beingfrom a finance background is a bonus
- Experience of working on CMS
- Experience with PPC and remarketing campaigns
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