Digital Data Strategist

3 weeks ago

London, United Kingdom Sainsburys Full time

**Digital Data Strategist**
- 23000077)

Nectar360 is a fully integrated loyalty, insights and media services agency. We own and operate Nectar, the UKs largest loyalty programme, helping some of the UKs biggest brands to build impactful relationships with their customers.
We manage Sainsbury’s shopper marketing services, utilising our insights and media expertise to connect the Sainsbury’s businesses, FMCG brands and their customers. To understand and influence 19 million customers, we use our rich transactional and lifestyle data.
Using our unmatched Nectar data-set and encompassing media portfolio we create impactful and relevant customer experiences - connecting our brand partners to their customers.

**Division/Dept.**
Commercial, Nectar360
**Location**
Holborn (London) Store Support Centre and Home
**Reporting to**
Senior Digital Data Strategist

**In a nutshell**
Nectar360 is a loyalty, data, and marketing services business. Our 1st party data (Nectar) is the key to unlocking customer understanding across the various Sainsbury’s businesses and supplier base (FMCG and GM brands) - our clients.

The commercial team in Nectar360 is responsible for how we combine, leverage, and commercialise data & media. Ensuring that Nectar360 remains relevant in a rapidly changing market where digital first thinking has become the norm, and the understanding of customer is a key differentiator.

The colleague will be working in one of the fastest growing and dynamic areas of the business, supporting us in driving significant profit growth from Nectar360’s data-driven digital media offering - onsite (Sainsbury’s & Argos e-Commerce) and offsite (our Digital Trading Platform (DTP)) monetisation.

The colleague will need a unique blend of data literacy, digital channel (and ideally traditional shopper marketing) knowledge, relationship building expertise, commercial drive, and stakeholder management to be successful in this role. They will be a strategic thinker, with a passion for data driven marketing, e-commerce, digital advertising and understanding customer behaviour.

This role requires the development of long-term digital relationships across senior client stakeholders in multiple businesses and across a wide array of industries, whilst also influencing internal Nectar360 teams and the Sainsbury’s business.

You will play a key role in delivering Nectar360’s digital aspirations and our ambitious growth plans - growing our profits by 60% over the next 5 years.

**What you need to do**
- Communicate Nectar360’s vision and be fully conversant in the benefits and USPs of all Nectar360 services across insights and communications.
- Own the planning of data-led brand campaigns and strategies, predominantly across digital channels both on-site and off-site, but with the flexibility to also plan omnichannel across all Sainsbury’s media.
- Build strong and collaborative way of working with peers across Nectar360 and the wider Sainsbury’s team (and supporting agencies), to positively develop the culture of the digital planning team.
- Build effective relationships with colleagues in e-commerce, Analytics, Product & Tech to ensure the successful on-going build and delivery of our digital platforms.
- Plan strategies in alignment with Sainsbury’s corporate, marketing and category objectives and support retail events within Sainsbury’s.
- Become proficient in use of audience planning and delivery tools.
- Work close with analytics to derive meaningful learnings and insights from post-campaign measurement and deliver these to clients/suppliers.
- Be a digital channel expert for Planning and other Nectar and Sainsbury’s teams, and support colleagues in developing their digital data-planning knowledge and skills.
- Track campaign conversions to identify where the growth opportunities and focus areas are.
- Support the digital team in growing our Digital media revenues to £200m within the 5-year plan.

**What you need to know and show**
- Strong data-led planning skills, including use of data to find insights and build narratives and knowledge of how segmentation and profiling techniques can be used.
- Detailed knowledge of data planning and strategy creation, including creating and selling exceptional data-led strategies for clients/agencies, that resonate with customers, drive trade, and meet broader corporate objectives.
- Unique authority, deep knowledge, and extensive experience of the Digital and Data industry, including technical experience working with e-Commerce platforms, Google, Facebook and ATL media agencies.
- Excellent knowledge of the programmatic media landscape.
- Experience in leading projects and project-management skills whilst engaging wider business functions in addition to agency teams, FMCG clients and third-party suppliers.
- Expertise in presenting complex ideas and success stories to clients and the wider Nectar, Sainsbury’s and Argos trading, marketing, and category teams to

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