Digital Data Strategist
2 weeks ago
Job Description PR Strategist - Beauty
SEEN Group Vision: Be the agency the Beauty world wants to work with.
A partner for acceleration and transformation, originating ideas so inspiring they elevate perceptions of Beauty.
The right candidate will have an eye for what’s happening now and next in the beauty category who will help to guide our clients to the right strategic solutions to transform and accelerate their brand in the marketplace.
We’re looking for someone with great instincts as well as a good grasp of how to work with data with experience utilizing social listening, search, and social media to substantiate their insights. A background and interest in PR Communications, Influencer Marketing, Social Media and Brand Strategy is preferred.
This role will be client facing, with varied project asks across both existing and new business pitches. You’ll be someone who likes working in a dynamic environment with plenty of collaboration alongside other specialists within creative and communications. Research, create and present trends, intelligence and thought leadership reports to the agency and the agency’s clients that show data and ideas in a creative and visually engaging way to inspire key external and internal stakeholders.
Utilise multiple data sources (qualitative and quantitative) to analyse existing and new clients’ business areas and identify opportunities brand, creative and PR communications strategies.
Show an in-depth understanding of established and emerging media and PR channels (including all digital and print media, influencers, events and experiential etc) and the results that clients are able to achieve from implementing plans across platforms and tactics.
Be able to able to comprehensively dissect the client brief, identify the client and consumer problem to set the tone for strategies across brand, product launch and campaign.
Source, identify and verbalise compelling insights to inform strategies and inspiring, original creative ideas and stories.
Ideate and brief campaign ideas to Creative and Communications teams, supported by recommendations for development of ideas and tactical executions across multiple channels.
Make recommendations, establish relationships with and implement into practice Social Media Listening, Social Media Management, Audience Analysis and Digital Analytics Tools.
Bring-forward opportunistic ideas proactively to take advantage of new technologies, platform launches, social and digital innovations and ensure these are shared with the wider team.
25 days holiday
~ Private healthcare
~ Hybrid working
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